The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36

In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.

In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this. 

Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling truly satisfied.

As they plan passion projects for the year ahead, they also address the financial and entrepreneurial pressures they face, urging listeners to explore what truly makes them happy and join them in their search for genuine satisfaction.

It’s a candid and heartfelt conversation that offers plenty to reflect on and covers what you can expect in the coming months from the duo.

All that and more when you listen to this episode:

  • How society’s focus on productivity often ties self-worth to constant achievement.

  • The importance of seeking joy in work without chasing milestones.

  • Balancing ambition with financial pressures

  • The value of transparency regarding financial realities and entrepreneurial stress.

  • Their leap to embrace change through passion projects in 2025

Connect with Katie & Ilana from Goodtype

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35

In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like.

In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. 

Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a 9-5, you won’t want to miss this episode.

All that and more when you listen to this episode:

  • The dynamics between agent and artist, and how working with an agent has transformed her career

  • How collaboration plays a role in Cymone’s work and how she approaches it.

  • How balanced styles, personalities, and unique strengths contribute to a project’s success

  • Tips for navigating burnout when you’re balancing a heavy workload

  • What factors to consider when deciding to work full-time or freelance?

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @simonandmoose

Website: simonandmoose.com

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34

In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.

In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.

The conversation also details Casey’s process for designing book covers, hiring artists, and building a compelling portfolio, all while underscoring the value of book covers and the challenges encountered in the design process.

Casey believes all aspiring book cover designers can pursue their passions and find industry opportunities.

All that and more when you listen to this episode:

  • How your favorite books and dream genres shape your creative vision

  • A look inside the book cover design process, including collaboration and revisions

  • How to stay adaptable in the face of changing requirements in the design process

  • Tapping into the power of personal connections in the book cover design industry

  • Fair compensation & industry limitations in the publishing space

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: _thebookcase

Website: caseymoses.com

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31

In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.

In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. 

Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value of self-teaching in creativity.

The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.

All that and more when you listen to this episode:

  • Why it’s important to stay true to yourself and not get caught up in vanity metrics on social media

  • The importance of alternative marketing avenues (in-person events or niche platforms)

  • How authenticity and engagement are considered key in social media when building a small, engaged audience

  • Why chasing a high follower count isn’t the only approach to social growth

  • How being self-taught allows creative exploration and freedom to try new things

  • Why taking breaks and practicing self-care are essential for avoiding burnout in a fast-paced digital world

  • How finding joy in hobbies and interests outside of work can help maintain a healthy work-life balance

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: fabiolitadraws

Youtube Channel: FabiolitaDraws

Website: fabiolita.com

TikTok: fabiolitadraws

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More