The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44

In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).

This past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye. 

In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important).

We also talk about the art of pitching yourself (because waiting for opportunities? Not our vibe), why we’re rethinking success, and how our goals have evolved to better reflect who we are now. 

If you’ve ever felt stuck trying to balance creativity and business, or you’re just looking for a little inspiration to reignite your passion, we’ve got you. Let’s dive into a year of growth, self-discovery, and a few laughs along the way.

All that and more when you listen to this episode:

  • Why this year felt like a creative sprint

  • Our personal and professional highlights (and a few hiccups)

  • How pitching ourselves led to some amazing opportunities

  • Why creative fulfillment is non-negotiable

  • The trap of chasing external validation—and how to avoid it

  • How we’re setting goals that balance numbers and feelings

  • The role of collaboration in reigniting creativity

  • How the internet distorts success (and how we stay grounded)

  • Embracing the fluidity of creative identity

  • Why experimentation and curiosity are at the heart of our process

Connect with Katie & Ilana from Goodtype

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43

In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between.

In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.

So, buckle up— this episode is a perfect mix of relatable, inspiring, and just plain fun.

All that and more when you listen to this episode:

  • Why niche communities are where it’s at for creatives

  • What it’s really like to work with your dream clients

  • Why recognition often comes when you least expect it

  • The type vs. font debate

  • How a good curse word can break the ice in design talks

  • The anonymous power of impactful design

  • Why not taking yourself (or design terminology) too seriously is key

  • The surprising comebacks of design trends

  • How your audience can help you spot hidden opportunities

  • Why finding your niche can make all the difference

  • How mentorship can elevate your craft with nuanced feedback

  • The hidden magic of community in creative courses

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: hoodzpahdesign 

Website: hoodzpahdesign.com

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42

In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry. 

In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry. 

Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography. 

Packed with insights on navigating the ups and downs of a design career, this episode is a must-listen for anyone looking to balance business and creativity in the ever-evolving design world.

All that and more when you listen to this episode:

  • Why networking is a secret weapon for growing in the design industry.

  • How a creative community can give you the confidence boost you didn’t know you needed.

  • Balancing commercial work with passion projects keeps the creative fire alive.

  • How your role as a designer can shift and change. 

  • Taking on speculative projects might just open doors you didn’t expect.

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @jamieclarketype

Website: jamieclarketype.com

LinkedIn: Jamie Clarke Type

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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Team Dklutr Team Dklutr

Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41

In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. 

In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. 

Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market.

All that and more when you listen to this episode:

  • Strategies for making passive income through designing fonts

  • Harbor’s unique approach to pricing typefaces

  • Understanding your target audience and designing with them in mind

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: pizza_water

Website: thebestgraphicdesignerintheworld.com

LinkedIn: Harbor (Pizza Water) Bickmore

Youtube: Harbor Bickmore

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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Team Dklutr Team Dklutr

Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40

In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project.

In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity.

If you're a fellow type enthusiast, mural lover, or just in need of a spark for your next project, this episode is full of inspiring takeaways to keep your creative momentum going!

All that and more when you listen to this episode:

  • Annica's journey in lettering and sign painting and her experience at the ‘Type at Cooper Program’

  • The intricacies of engaging in live painting events

  • Why balancing project management with client work is so important

  • How Annica blends artistry with client work collaborating with big-name and luxury brands

  • The story and impact behind the heartwarming non-profit Annica co-founded, You Are Not Alone murals

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @dirtybandits

Website: dirtybandits.com

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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Team Dklutr Team Dklutr

Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39

In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression.

In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. 

Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself.

All that and more when you listen to this episode:

  • How to stay authentic among the pressure to monetize and commodify your work.

  • The power in embracing the beginner’s mindset.

  • How to balance making work for yourself and making it for your audience, and why your audience comes last. 

  • Navigating social media while maintaining control of your creative voice and why it doesn’t have to be “that deep” 

  • How personal work can turn into professional work and how to steal from yourself for your client work 

  • How to create a personal practice that you can commit to and can become a discipline to help you grow and stay inspired

  • The importance of iteration and how it can be your secret sauce

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @andyjpizza

Website: andyjpizza.com

LinkedIn: Andy J. Pizza

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38

In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects.

In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects.

Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges faced by both sellers and buyers.

Don't miss this episode and join us for an inspiring exploration into the art and business of type design!

All that and more when you listen to this episode:

  • How Matthijs got into the world of type design 

  • How type designers can track licenses, ad how to know if you’re buying the right one

  • How Mardi Gras become the season of festivities and parades in New Orleans

  • The key to learning the art of type design

  • Why it’s important to find a balance between client work and personal projects

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @matthijsherzberg

Website: Herzberg Design Co.

LinkedIn: Matthijs Herzberg

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37

In this episode, Ilana and Katie chat with  Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.

In this episode, Ilana and Katie chat with  Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.

Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.

All that and more when you listen to this episode:

  • Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school.

  • How Lauren integrates new skills and mediums into her work

  • The power of viewing your career as an ongoing experiment to find what brings joy. 

  • How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing.

  • How culinary arts inspire her creative process and integrate into her work.

  • Entrepreneurial insights and the joy of monetizing personal interests.

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @homsweethom

Website: Hom Sweet Hom

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36

In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.

In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this. 

Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling truly satisfied.

As they plan passion projects for the year ahead, they also address the financial and entrepreneurial pressures they face, urging listeners to explore what truly makes them happy and join them in their search for genuine satisfaction.

It’s a candid and heartfelt conversation that offers plenty to reflect on and covers what you can expect in the coming months from the duo.

All that and more when you listen to this episode:

  • How society’s focus on productivity often ties self-worth to constant achievement.

  • The importance of seeking joy in work without chasing milestones.

  • Balancing ambition with financial pressures

  • The value of transparency regarding financial realities and entrepreneurial stress.

  • Their leap to embrace change through passion projects in 2025

Connect with Katie & Ilana from Goodtype

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35

In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like.

In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. 

Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a 9-5, you won’t want to miss this episode.

All that and more when you listen to this episode:

  • The dynamics between agent and artist, and how working with an agent has transformed her career

  • How collaboration plays a role in Cymone’s work and how she approaches it.

  • How balanced styles, personalities, and unique strengths contribute to a project’s success

  • Tips for navigating burnout when you’re balancing a heavy workload

  • What factors to consider when deciding to work full-time or freelance?

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @simonandmoose

Website: simonandmoose.com

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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Team Dklutr Team Dklutr

How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34

In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.

In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.

The conversation also details Casey’s process for designing book covers, hiring artists, and building a compelling portfolio, all while underscoring the value of book covers and the challenges encountered in the design process.

Casey believes all aspiring book cover designers can pursue their passions and find industry opportunities.

All that and more when you listen to this episode:

  • How your favorite books and dream genres shape your creative vision

  • A look inside the book cover design process, including collaboration and revisions

  • How to stay adaptable in the face of changing requirements in the design process

  • Tapping into the power of personal connections in the book cover design industry

  • Fair compensation & industry limitations in the publishing space

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: _thebookcase

Website: caseymoses.com

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Branding and Client Relationships with Scott Fuller | The Typecast Episode 33

In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.

In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.

Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms. 

He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects.

This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships.

All that and more when you listen to this episode:

  • The importance of creating work that is timeless, and memorable by focusing on the end goal.

  • Embrace personal style and let it come through in your work.

  • Why human connection and in-person conversations are essential in the design process.

  • Mastering the basic shapes and tools to build a strong foundation in design.

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @studiotemporary

Website: The Studio Temporary

X: @StudioTemporary

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32

In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career.

In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way.

The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing passion projects with financial security, and finding fulfillment in diverse income streams. 

Whether you're a seasoned professional or just starting out, this episode offers practical strategies and inspiration for building a sustainable and rewarding career in the creative field.

All that and more when you listen to this episode:

  • What role does diversifying income streams play in building an art business

  • How to balance passion projects with financial security

  • How to find fulfillment in diverse income streams

  • The challenges Jessica faced in her entrepreneurial journey

  • How to keep the spark alive throughout a long creative career

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @jessicahische

Website: Jessica Hische

X: Jessica Hische

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31

In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.

In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. 

Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value of self-teaching in creativity.

The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.

All that and more when you listen to this episode:

  • Why it’s important to stay true to yourself and not get caught up in vanity metrics on social media

  • The importance of alternative marketing avenues (in-person events or niche platforms)

  • How authenticity and engagement are considered key in social media when building a small, engaged audience

  • Why chasing a high follower count isn’t the only approach to social growth

  • How being self-taught allows creative exploration and freedom to try new things

  • Why taking breaks and practicing self-care are essential for avoiding burnout in a fast-paced digital world

  • How finding joy in hobbies and interests outside of work can help maintain a healthy work-life balance

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: fabiolitadraws

Youtube Channel: FabiolitaDraws

Website: fabiolita.com

TikTok: fabiolitadraws

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30

In this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. 

In this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. 

Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with bands and the drag community. The conversation covered the perception of album covers, freelancing challenges, and the importance of community in design. Dan also shares his personal website and upcoming projects, emphasizing the importance of collaboration and visibility in the design industry.

All that and more when you listen to this episode:

  • How graphic design can subtly influence our perception

  • Why building relationships and networking are vital for success in the music industry

  • What opportunities arise from creating a distinctive aesthetic

  • In what ways does finding community contribute to personal and professional growth

  • What challenges do freelancers face in pricing their services

  • Why it’s essential to take a holistic approach to design in creating a cohesive brand

  • Why are visibility and representation crucial for empowering the industry

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @danpolyak

Website: Dan Polyak

LinkedIn: Dan Polyak

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29

In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification.

In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. 

The conversation touches on the delicate balance between fan art and copyright and offers valuable insights for navigating this terrain. Dan and Nathan reflect on their niche specialization in the music industry, the intricacies of managing various roles, and the advantages of outsourcing. The duos talk about the simplicity of project management and the harmonious blend of friendship and business.

All that and more when you listen to this episode:

  • What precautions to take to avoid & legal complexities to consider around copyright and fan art

  • How to perceive the influence of celebrities on fashion trends and collaborative opportunities in the creative industry

  • How to diversify your business through licensing & create multiple income streams

  • What a niche looks like and the importance of specialization in the design industry

  • Tips for maintaining a healthy balance between friendship and business relationships

  • How to approach collaborations with bands or musicians whose music may not align with your personal tastes

  • Project management systems and how you can implement or improve them

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @dkngstudios

Website: DKNG Studios

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28

In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.

In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.

The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow personally and give tips on pitching bold ideas to clients, and why it’s important to be honest and have thoughtfulness and intention behind your ideas.

All that and more when you listen to this episode:

  • How to make work more fun to boost creativity

  • Why standing up for your beliefs is worth making enemies along the way

  • The best way to handle criticism and negative feedback for honest growth

  • Why it’s important to consider the financial side of pursuing passion projects 

  • How meditation contributes to personal growth and well-being

  • Steps to prepare for pitching bold ideas 

  • Why ideas should be supported by solid arguments rather than vague language

  • How clients can be guided through the design process to ensure they feel valued

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @freddiemeup

Website: Snask

LinkedIn: Freddie Öst

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27

In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed.

In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. 

This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too).

The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a book deal and fostering community, they also address challenges like handling criticism and balancing free and paid content. Offering advice to creatives, they share encouragement for overcoming fears of judgment when sharing work.

All that and more when you listen to this episode:

  • A behind-the-scenes look at the relationship between The Typecast co-hosts

  • Why self-reflection is so important

  • How to deal with challenges when growing a large social media following

  • How to stay confident when facing criticism online

  • How to build a community with trust and support

  • How to strategically respond to mean comments

  • Setting community standards while creating a welcoming environment

Connect with Katie & Ilana from Goodtype

Connect with the host:

Website: Liz Mosley

Instagram: @lizmmosley

LinkedIn: Liz Mosley

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Should Artists Work for Free with Lennon Bone | The Typecast Episode 26

In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression.

In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. 

They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. 

Throughout the conversation, they offer insights into project evaluation, the balance between enjoyment and value, and challenges associated with underpaid clients. They also touch on the significance of consistent messaging, personal narratives, and how you can contribute to your community. The conversation concluded with reflections on finding one's niche and fostering a sense of recognition within communities.

All that and more when you listen to this episode:

  • What lessons can be learned from challenging and rewarding collaboration experiences

  • Why you need to understand the value of your skills and expertise

  • How storytelling serves as a potent tool for art and design

  • How production skills and a discerning taste enhance artistry

  • Tools for productivity and task management

  • Tips for creating memorable experiences for customers that will enhance your brand value

  • Strategies for building strong customer relationships and warm and supportive communities

  • Three pivotal questions to consider as you start a new project

  • How to cultivate a strong personal brand

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @stopthestarvingartist

Website: Stop The Starving Artist

SoundBetter: Lennon Bone

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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Team Dklutr Team Dklutr

The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25

In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, and the importance of balancing multiple income streams and the challenges of managing time and energy.

In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. 

The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur.

All that and more when you listen to this episode:

  • Art licensing is not a get-rich-quick scheme and requires patience and persistence

  • Balancing multiple income streams can be challenging and requires focus and prioritization

  • Developing a consistent style and voice in your work helps clients and agents understand what to expect from you

  • Imposter syndrome is common, but it's important to recognize your skills and experience

  • The importance of knowing your definition of success and creating a work-life balance that aligns with your goals

  • Being your own best boss means setting boundaries, prioritizing self-care, and finding joy in your work

  • Teaching and sharing your expertise is a valuable way to connect with others and contribute to the creative community

  • Having confidence in your art and understanding the needs of art buyers can help you succeed in the industry

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: Elizabeth Silver

Instagram: @esilverdesign

Youtube: Elizabeth Silver

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More