What is Goodtype?

The Long Story

Goodtype has been serving up inspiration and connecting type designers, letterers, and calligraphers since 2013.

After a bicycle trip down the west coast reinvigorated her love for letters, founder Bode Robinson set out to share their passion by curating a type account on Instagram. Bode’s affection for the letter arts was clearly contagious, because within a few years, Goodtype had become the go-to place for typographic inspiration with an international following of over 1 million. Bode set the bar high for Goodtype, creating a welcoming space where new voices could be heard and new talent could emerge.

In 2021, Bode connected with Katie Johnson and Ilana Griffo, two self-employed lettering artists who had joined forces to teach about the business side of art (and who actually found each other via Goodtype!). The alignment was clear right away; the two missions fit together like a glove and really seemed to complete each other.⁠ So, after 8 years of running Goodtype, Bode decided to hand over the reins and usher in a new chapter in her life.

Katie and Ilana hit the ground running as the new co-owners of Goodtype in January 2022, excited to support the community that had brought them together with inspiration, connection, and education to help them achieve their goals and dreams.

Goodtype continues to be a safe and inspiring place for anyone who loves letters. Whether you’re searching for a friend to send you feedback, a class to boost your confidence, or a hand to help you build your business, we’re here to connect you to the resources you need so you can take that next step forward.

Thanks for being here. Now let’s go make some kick-ass art.