What is Goodtype?
THE SHORT STORY
Goodtype is a place for type lovers to connect, nerd out, and level up.
The Long Story
Goodtype has been serving up inspiration and connecting type designers, letterers, and calligraphers since 2013.
After a bicycle trip down the west coast reinvigorated her love for letters, founder Bode Robinson set out to share their passion by curating a type account on Instagram. Bode’s affection for the letter arts was clearly contagious, because within a few years, Goodtype had become the go-to place for typographic inspiration with an international following of over 1 million. Bode set the bar high for Goodtype, creating a welcoming space where new voices could be heard and new talent could emerge.
In 2021, Bode connected with Katie Johnson and Ilana Griffo, two self-employed lettering artists who had joined forces to teach about the business side of art (and who actually found each other via Goodtype!). The alignment was clear right away; the two missions fit together like a glove and really seemed to complete each other. So, after 8 years of running Goodtype, Bode decided to hand over the reins and usher in a new chapter in her life.
Katie and Ilana hit the ground running as the new co-owners of Goodtype in January 2022, excited to support the community that had brought them together with inspiration, connection, and education to help them achieve their goals and dreams.
Goodtype continues to be a safe and inspiring place for anyone who loves letters. Whether you’re searching for a friend to send you feedback, a class to boost your confidence, or a hand to help you build your business, we’re here to connect you to the resources you need so you can take that next step forward.
Thanks for being here. Now let’s go make some kick-ass art.
Where Should I Start?
Welcome to Goodtype! A great place to get acquainted with us is by following our Instagram, which is full of inspiration as well as tips to help you up your type and business game. We’ve also created a community discord channel to connect you to other like-minded folks who understand exactly what you’re going through.
When you’re ready to dig in even more, we’ve put together tons of helpful tools like e-courses, detailed articles on biz-related topics, and we always have events going on (like workshops or conferences!).
More about the Goodtype Co-Owners
We’re artists who run our own businesses and connected via an Instagram message. That simple message led to us teach our first online course together (without ever having met in person—thanks Internet!), and eventually, to join forces in a much bigger way to teach artists about business! Things snowballed from there, and now we’re so very proud to be co-owners of Goodtype.
Meet Katie Johnson
Katie is a queso-loving lettering artist who lives in Austin, Texas with her musically gifted husband, 2 cats, and a beloved Aussiedoodle. She’s a former competitive roller skater and jazz vocalist who eats pasta and binges reality tv like it’s her job.
You can learn more about Katie here.
Meet Ilana Griffo
Ilana has some athletic accolades, but you definitely wouldn’t care about them. She’s a dog lady through and through. She also wears a few other hats including mama and published author. She lives in Rochester, NY with her bike racing, project crushing husband, Gregg.
Learn more about Ilana here.