The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

How Successful Artist Makes a Full-Time Income from Art Licensing with Erin MacManness | The Typecast Episode 18

In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!

In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!

Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of realistic business boundaries and the art of infusing uniqueness into creations for client attraction. Erin has written two books “Art Starts with a Line" and "Art Starts in the Heart" and her story offers impactful lessons for creative entrepreneurs.

All that and more when you listen to this episode:

  • How Erin discovers her passion for art from a musical major background

  • The benefits of obtaining a graduate degree for career and skill-building

  • Challenges in transitioning to the best-fitting career path

  • Experiencing the other side of business to realize and learn what doesn't work

  • Balancing logistics, scaling, and streamlining in a creative business to avoid burnout

  • Creating realistic boundaries for business owners

  • Allowing oneself to fail, try, and learn

  • Writing "Art Starts with a Line" and "Art Starts in the Heart

  • Pros and cons of artist representation

  • Tips for making your artwork stand out 

  • The importance of building relationships in business

  • Balancing priorities between creative pursuits and teaching

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Online shop: Brand Story – Paper Raven Co.

Instagram: Erin at Paper Raven Co.

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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Team Dklutr Team Dklutr

What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16

In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.

In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.

Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents.

If you’ve been thinking of working with an art agent, Kat’s answering your questions in this episode. 

All that and more when you listen to this episode:

  • Kat’s love for connecting people led to her career as an art agent

  • How artistic backgrounds can be a huge benefit to art agents

  • The value of collaboration, trust, and mutual respect in the artist-agent relationship — why there should be ‘no hierarchy’

  • How curating artists for representation involves achieving a balance between young talents and established artists

  • The importance of understanding your point of view in the highly competitive field of art and commissions

  • Why some artists might not be a good fit for working with an agent and how mindset, attitude, and trust matter

  • The nature of creative briefs and how they can vary widely

  • The significance of playing the long game in building relationships and leaving a positive impression – planting seeds

  • An art agent's role in advocating for and supporting artists

  • Why strengthening your online presence and maintaining your portfolio benefits artists

  • Balancing artistic context and visual impact in portfolios

  • Kat’s advice on following your passion and embracing authenticity to attract the right audience

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: Kat Irannejad

LinkedIn: Kat Irannejad

Email: kat@totallyreps.com 

Totally Reps: Totally Reps

Instagram: TOTALLY REPS

Linkedin: TOTALLY REPS

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More