The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14

In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online-community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity.

In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist, and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity. 

Jess shares her creative journey, offering valuable insights on staying inspired, delegating effectively, and the power of building a supportive creative community, all while discussing her passion-driven project, "Women of Type."

 Listen to this episode to discover:

  • How Jess stays inspired and carves out new creative paths

  • The value of delegating responsibilities

  • How self-help and business books provide guidance

  • Maximizing social content impact with reposting strategies

  • Finding balance between personal and professional life

  • Addressing imposter syndrome in the world of social media

  • How to grow an online community

  • Challenges in the world of self-publishing books

  • Creating the 'Women of Type' book out of passion

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: Jess Goldsmith

Website: Women of Type

Instagram: @jimbobernaus

Instagram: @womenoftype

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10

In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.

In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. 

James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community.

Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.

Here's what you'll discover in this episode:

  • How brand names don't really matter and any name can work as long as the product or service is good — ideas don't matter as much as execution. 

  • A good way to add value to customers using marketing tactics like pop-up forms to capture email addresses

  • The importance of being a genuine community member and building trust through authenticity rather than being "sleazy"

  • What success looks like for James and the value of a flexible schedule and reliable income

  • How marketing on Instagram in an authentic way will help in building community and trust

  • The importance of finding the overlap between your passions and interests to spark new creative project

  • How building relationships and sharing your passions can lead to opportunities

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram (Personal): @jamestedmondson

Instagram: @ohnotypeco

Mentioned in this episode:

OH no Type CO.

Spaghett & Meatballs Greeting Cards

Rob Stenson

Vulfpeck

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More