The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15

In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.

In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.

Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection.

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Tune in to this episode for more insightful discussion covering:

  • Content Creation on TikTok and Instagram

  • Degree vs. experience — the best route depends on what works for you

  • How to manage creative ideas to keep them going

  • The importance of knowing your content pillars and how to use them in your business

  • How and why to diversify your content strategy to generate client leads and connection

  • Client work, brand deals, and creative ventures

  • Expanding into educational courses and other income streams

  • How to educate clients on the power of design

  • The value of passion projects, and how to make time for them

  • Tips for beginner creators, and ensuring longevity of your content.

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Lucy Eden: Lucy Eden Design

Instagram: Lucy Eden | Brand Designer

TikTok: Lucy Eden (@lucyedendesign) | TikTok

Youtube: Lucy Eden Design - YouTube

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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