The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

From Artist to Published Author with Dawn Nicole | The Typecast Episode 20

In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach.

In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” 

Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.

This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach.

All that and more when you listen to this episode:

  • The collaboration process of working with designers and publishers

  • The pros and cons of traditional publishing and self-publishing in the world of book creation

  • Innovative strategies for individuals uncomfortable with being on camera

  • The importance of catering to the diverse needs of the audience

  • Exploring the various income streams in business

  • The unique intersection and dynamic relationship between hand modeling and the art of lettering

  • The crucial role of growing an email list for a direct and reliable connection with the audience

  • The stability and flexibility brought by diversifying income streams in a business

  • The importance of acknowledging your personal preference

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Dawn’s New Book: The Art of Playful Lettering

Website: Dawn Nicole

Instagram: @bydawnnicole

Facebook: Dawn Nicole - Lettering Artist

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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