The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25

In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, and the importance of balancing multiple income streams and the challenges of managing time and energy.

In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. 

The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur.

All that and more when you listen to this episode:

  • Art licensing is not a get-rich-quick scheme and requires patience and persistence

  • Balancing multiple income streams can be challenging and requires focus and prioritization

  • Developing a consistent style and voice in your work helps clients and agents understand what to expect from you

  • Imposter syndrome is common, but it's important to recognize your skills and experience

  • The importance of knowing your definition of success and creating a work-life balance that aligns with your goals

  • Being your own best boss means setting boundaries, prioritizing self-care, and finding joy in your work

  • Teaching and sharing your expertise is a valuable way to connect with others and contribute to the creative community

  • Having confidence in your art and understanding the needs of art buyers can help you succeed in the industry

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: Elizabeth Silver

Instagram: @esilverdesign

Youtube: Elizabeth Silver

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24

In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion.

In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. 

Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity, and the challenges of structuring and restructuring a book. 

This conversation highlights the importance of curiosity and the willingness to try new things in the creative process.

All that and more when you listen to this episode:

  • The impact of taking calculated risks in the creative journey

  • Recognizing the value of side projects and creative outlets as they contribute to personal and professional growth

  • Passion plays a crucial role in fueling creative endeavors and sustaining motivation

  • Writing a book on creative identity involves challenges in structuring and restructuring content

  • How to maintain a hobby while freelancing and how they benefit each other

  • The interplay between curiosity, risk-taking, and passion and how it relates to a vibrant and fulfilling creative journey

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: Elliot Jay Stocks

Instagram: @elliotjaystocks

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23

In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.

In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.

This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he infuses his personal style into his full-time job by incorporating intangible elements like voice and storytelling. 

All that and more when you listen to this episode:

  • Balancing personal vision and client work in finding fulfillment in your design career

  • Showcasing a mix of personal and client work on your portfolio can attract clients who appreciate your unique style

  • Why you should incorporate elements of your personal style

  • Maintaining work-life balance to prevent burnout

  • The importance of finding joy in non-design-related hobbies and interests

  • Finding inspiration to bring out your creativity

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: gianwong.com

Instagram: @giancarlowong

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More