The Typecast
Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.
SAYING WORDS ABOUT DRAWING WORDS
We’re two self-employed lettering artists who met by sliding into each other’s DM’s.
Now…we’re sliding into your headphones.
About
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
Want to be on an episode of The Typecast?
We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!
Want to get your brand in front of our listeners?
We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.
Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.
The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25
In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, and the importance of balancing multiple income streams and the challenges of managing time and energy.
In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy.
The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur.
All that and more when you listen to this episode:
Art licensing is not a get-rich-quick scheme and requires patience and persistence
Balancing multiple income streams can be challenging and requires focus and prioritization
Developing a consistent style and voice in your work helps clients and agents understand what to expect from you
Imposter syndrome is common, but it's important to recognize your skills and experience
The importance of knowing your definition of success and creating a work-life balance that aligns with your goals
Being your own best boss means setting boundaries, prioritizing self-care, and finding joy in your work
Teaching and sharing your expertise is a valuable way to connect with others and contribute to the creative community
Having confidence in your art and understanding the needs of art buyers can help you succeed in the industry
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: Elizabeth Silver
Instagram: @esilverdesign
Youtube: Elizabeth Silver
Mentioned in this episode:
Learn about Start Your Surface Pattern Business
Resources for Surface Designers
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23
In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.
In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.
This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he infuses his personal style into his full-time job by incorporating intangible elements like voice and storytelling.
All that and more when you listen to this episode:
Balancing personal vision and client work in finding fulfillment in your design career
Showcasing a mix of personal and client work on your portfolio can attract clients who appreciate your unique style
Why you should incorporate elements of your personal style
Maintaining work-life balance to prevent burnout
The importance of finding joy in non-design-related hobbies and interests
Finding inspiration to bring out your creativity
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: gianwong.com
Instagram: @giancarlowong
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11
In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.
In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.
Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop-up books, This Book is a Camera & This Book Is a Planetarium, how she’s guided by seeking freedom in her art process, and how she craves to build connection through her art.
Here's what you'll discover in this episode:
How seeking freedom allows Kelli to create her art
Revealing something from nothing: How there’s an artistic possibility hiding in plain sight
Finding the perfect match for your art—the right time, the right moment, the right people will seek your art
Why passion projects are so important
How social media becomes the third party between you and your art
Creating projects that break boundaries
Creating connection to people through art (even during a pandemic)
Why working with small businesses can be a good thing for a designer
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: Kelli Anderson
Instagram: @kellianderson
Mentioned in this episode:
This Book is a Camera: A Pop-up Camera
This Book Is a Planetarium: And Other Extraordinary Pop-Up Contraptions
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!