The Typecast
Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.
SAYING WORDS ABOUT DRAWING WORDS
Weβre two self-employed lettering artists who met by sliding into each otherβs DMβs.
Nowβ¦weβre sliding into your headphones.
About
Dear hand letterers, designers, and artists of all sortsβdespite what your grandma thinks, we know thereβs a whole lot more to what you do than just βdrawing pretty pictures.β This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, weβre covering everything that goes into building a successful and sustainable business around your passion.
And weβre not just doing it alone! Weβll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. Weβre big on giving takeaways that you can actually put into action, and weβre even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, weβre gonna type-pun your face off), and donβt forget to subscribe and leave a review so we can show our moms how famous we are!
Want to be on an episode of The Typecast?
Weβre always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!
Want to get your brand in front of our listeners?
Weβre focused on creating long-term partnerships that go beyond a quick feature during an ad break. Weβre looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.
Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtypeβs content. Interested in talking about what a partnership with us could look like? Weβd love to chat.
How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37
In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.
In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.
Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. Sheβs all about monetizing your passions and finding ways to explore your diverse interests.
All that and more when you listen to this episode:
Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school.
How Lauren integrates new skills and mediums into her work
The power of viewing your career as an ongoing experiment to find what brings joy.
How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing.
How culinary arts inspire her creative process and integrate into her work.
Entrepreneurial insights and the joy of monetizing personal interests.
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Instagram: @homsweethom
Website: Hom Sweet Hom
Mentioned in this episode:
The Meatball Studio: Spaghetti and Meatballs
The Art of Gathering: How We Meet and Why It Matters: Parker, Priya
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!