The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Guest User Guest User

7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7

In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process.

In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout. 

So to all letterers, type lovers and art enthusiasts - get ready to dive into the wonderful world of repurposing art and content. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process.

Here's what you'll discover in this episode:

  • Hack #1 - Double dipping: Repurposing work for multiple income streams  

  • Hack #2 - Optimizing your workflow: Mastering key commands and shortcuts for Adobe Photoshop, Illustrator, and InDesign

  • Hack #3 - Boosting efficiency: Creating actions and batch processing in Photoshop

  • Hack #4 - Leveraging mockups: showcasing creative projects in multiple ways

  • Hack #5 - Pinning your images: utilizing Pinterest and SEO to boost visibility and attract clients

  • Hack #6 - Avoid starting from scratch: Delegating and utilizing templates from resources like Creative Market

  • Hack #7 - Time Management: Pomodoro technique, habit stacking, A, B, C list system, the 12 Week Year - use the hack that works best for you

We’re hosting a free training with Creative Market on August 9th to showcase 5 lean design hacks to accelerate your workflow.

Sign up here: https://goodtype.us/leandesignhacks

Mentioned in the episode:

Creative Market
Become a Creative Market member to get up to 20% off the entire catalog and free asset Drops worth up to $1k. Plans start at $19.95/mo.Sign up here: https://creativemarket.com/membership?utm_medium=creator&utm_source=goodtype

Free Assets of the Week from Creative Market here

Nolan Pelletier

Atomic Habits 

The 12 Week Year

Logo Package Extension for Illustrator use code “goodtype20” for $20 off

Connect with Katie & Ilana from Goodtype

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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