The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8

In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover.

In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and cherishing the joys of both the business and creative side of launching a book.They also chat about why engagement is more important than audience size when it comes to social media.

Here's what you'll discover in this episode:

  • Why being an artist isn’t just about being a master at your craft 

  • How all three women face impostor syndrome

  • How teaching online opened doors and contributed to Nicki’s creative journey

  • How Goodtype’s online summit Artist to Author sparked Nicki’s book writing journey.

  • Why being marketable as an author is important (every book is a business plan!)

  • The role that social media plays in marketing a book, and how engagement is far more important than the size of your audience

  • The three routes of publishing a book: working with a literary agent, working directly with a publisher, or self-publishing

  • Why sharing your process can inspire people, even if you’re already an expert at your craft

  • How consulting with a publishing expert, agent, or anyone with publishing experience will help to bring your book to life

  • What would a successful book launch looks like

  • Ways to negotiate and get more from your book advance

Nicki found us through one of our online events, click here to join us for the next one! 

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @lifeidesign

Pinterest: @nickitraikos

YouTube: @lifeidesign

Mentioned in this episode:

Pre-order Nicki’s book, Watercolor Made Simple

Quarto Publishing: https://www.quartoknows.com/Quarto-Publishing

Ilana’s book: Mind Your Business

The Kernference by Goodtype

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

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