Studio

Goodtype Studio is the creative practice of co-owners Katie Johnson & Ilana Griffo

Work With Us Portfolio

Meet the Artists

We’ve both got a big ol’ crush on typography, lettering, and illustrating. And we want to partner with brands looking for playful, letter-based designs with details galore for their next project.

After teaming up to bring education and mentorship to the design community, we thought why not partner on creative projects too! When we’re not working 1:1 with studio clients or teaching and mentoring at Goodtype—we’re making art for our licensing portfolio! We make playful and uplifting designs to license for greeting cards, gifts, and other markets.

Check out what’s currently available

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Meet Katie Johnson

Katie is a letterer born and currently living in Austin, Texas. After graduating in 2013 from The University of North Texas with a BFA in Communication Design, she worked for several years as an art director at Greatest Common Factory. In 2017, Katie opened her own freelance lettering studio and paper goods shop.

While Katie loves creating any kind of design work that features ornaments, filigree, and details galore, lettering is the niche that speaks to her the most. The best part about lettering is that it sits at the intersection of verbal and visual communication which creates so many unique opportunities for expression.

Katie is constantly inspired by historical periods such as Art Nouveau and enjoy every opportunity to infuse some of the past into modern lettering.

Meet Ilana Griffo

Ilana is a lettering artist and author living in Upstate New York. Alongside her love for lettering and design, taste-testing chocolate, and cheering on bike racers—Ilana loves working on playful, visually tasteful and purposeful design projects.

After becoming an adjunct professor, Ilana became passionate about helping others pursue their creative passion, which inspired her first book, Mind Your Business.

When Ilana’s not creating, she’s eating pizza in her backyard oven, and hanging with her husband and two kids.