The Art Licensing Blueprint
Learn to license your art for products like greeting cards, fabrics, apparel, & more!
Access 29 hours of content, including:
✓ 3 modules featuring in-depth video lessons on how to break into and navigate the world of art licensing.
✓ 15+ bonuses, including The Portfolio Builder—a collection of 100 prompts to help you build a licensing portfolio that will make buyers swoon
✓ Tons of recorded portfolio reviews!
✓ Access to a private community where you can plug into a network of other artists with the same goals. Ask questions, get feedback, and build relationships!
✓ Plus SO much more!
Is Licensing Right For You?
Watch our free course to learn more!
Here’s what we hear from artists all the time…
You’re not bringing in the money you deserve to be making from your craft.
You’re creating beautiful work, but it just sits on your computer, and you have no idea how to turn it into steady income.
Freelance gigs aren’t coming in as quickly as you’d like, or you’re having to work a day job that you’re not really enjoying to help pay your bills.
You’re tired of the feast-or-famine cycle that comes with selling originals or chasing freelance gigs.
You want more financial consistency, and you’re not quite sure if you can have both. (You can.)
That’s where art licensing comes in…
LICENSING IS ONE OF OUR FAVORITE INCOME STREAMS BECAUSE IT…
✅ Creates more predictable income through royalties and long-term collaborations
✅ Allows you to take the reigns and decide what art you want to make
✅ Makes the most of your time and energy by allowing you to sell each piece of art multiple times and to multiple clients
✅ Builds over time as your portfolio grows
✅ Becomes PASSIVE income that can supplement your other revenue streams
That’s why we created our course…
In The Art Licensing Blueprint, you’ll learn how to get your art onto products like greeting cards, gift bags, apparel, home goods, and more!
→We'll walk you through everything from pricing to building a portfolio to selling your art to buyers.
Here’s What’s Included…
01
INTRO TO LICENSING
01: Welcome
Learn who we are and how we got into art licensing (hint: there are cats involved).
02: What Is Art Licensing?
Learn all about the mysterious world of art licensing and how to break into and navigate the industry.
03: Fee Structures
We’ll walk you through the three major licensing payment structures, sharing industry standards and common practices so you can figure out what’s right and fair for YOU. Let’s charge with confidence!
04: Licensing Agreements
We’re cutting through the legal jargon as we break down all the terms you’d find in a licensing contract and what they really mean.
02
MAKING ART THAT SELLS
05: Creating a Portfolio
We’ll help you figure out what to include in your portfolio and how to make sure you’re making work that’s built to sell.
06: Copywriting
If you get stuck trying to figure out what copy to use in your designs, we’ve got you covered with a whole lesson full of tactics and tips for writing your own copy.
07: Design Specs
We’ll teach you how to set up your files properly (which means never working destructively!), making sure your clients won’t need to come back and ask for changes down the line.
03
SELLING YOUR ART
08: Marketing Yourself
Learn how to position yourself, utilize social media, and attract your dream clients.
09: Finding & Contacting Buyers
We’ll help you pinpoint the perfect clients for your work and teach you how to connect and foster relationships with them.
10: Finding & Working With an Agent
Learn what an agent can (and can’t) do for your business. We’ll share our experience and help you figure out what’s best for you.
11: Action Plan & Wrapping Up
We’ll wrap up with actionable steps to help you to hit the ground running!
BONUS: 100 Portfolio Prompts
The Portfolio Builder
A strategic (and fun!) collection of 100 prompts to help you build a killer art licensing portfolio, featuring mood boards, copyrighting suggestions, color palettes, and more!
“The Portfolio Builder was a tremendous asset as I try to expand my creative career! I was even able to license one of my designs before the year was up! I can’t recommend this resource enough.” -Alissandra Seelaus
Plus TONS of extra bonuses!
Meet Your Teachers
Katie Johnson & Ilana Griffo are two self-employed lettering artists who teamed up when they discovered their mutual love for art licensing…and the lack of info out there for others about the subject!
Ilana is a mom, author of best-selling book Mind Your Business, and accomplished licensing and freelance artist. She spends her time designing for planners, stationery, apparel, and more!
Katie is a cat lover, fan of ornamentation and embellishment, and avid greeting card creator. She creates from her home in Austin, TX for clients like Trader Joe’s, Erin Condren, and Penguin Random House.
Start your licensing journey today!
Get 6 months access to all of this!
✓ 6+ hours of in-depth video lessons
✓ 100 prompt portfolio builder
✓ 15+ extra bonuses
✓ Recorded group coaching calls/portfolio reviews
✓ Pricing cheat-sheet, outreach email templates, and tracking spreadsheets!
✓ Copyright lesson with a lawyer
✓ Q&A interview with a real art licensing agent
✓ A private community & more!
ONE-TIME PAYMENT
One payment of $497
or
MONTHLY PLAN
4 payments of $137.50
FAQs
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We used to offer lifetime access, but have found that limited access is actually more beneficial for encouraging our students to take action! You'll have 6 months to digest the content, access the community and get feedback on your work inside the program.
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While we based this course on the licensing market within the US, we do have international students who have found the information to be very applicable to their markets as well. However, we can't guarantee the accuracy of certain pricing standards and business practices in countries outside the US. We do see plenty of foreign artists licensing their work with US clients, and this course would work perfectly for that.
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The Art Licensing Blueprint is for you if you make original art that could be placed on products (so that means most of you out there are good to go!) We focus on teaching about the art licensing industry and how to utilize and hone your existing skills as an artist to break into different markets. If you’re brand new to art, we suggest taking a few classes and learning the basics before you jump into licensing!
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Yes! Working in non-digital mediums can work very well for licensing. Just be aware that less editability of the art means a little less flexibility that you're able to offer for a potential buyer. We'll help you understand best practices and file delivery in class!
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The content is all pre-recorded so that you can access it at your own convenience.
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We wholeheartedly believe in The Art Licensing Blueprint course, and have many satisfied students. But we want you to feel confident in your decision to join. If you have any questions before joining, please reach out to make sure the program is right for you. Due to the nature of digital products, we do not offer refunds on courses.
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✓ Copyright 101: Video Lesson with Attorney Alyce Zawacki
✓ Q&A with Art Licensing Agent Carol White
✓ Outreach Email Template & Tracking Spreadsheet
✓ License Management Spreadsheet
✓ Design Behind the Scenes: Video Lesson with Katie
✓ Trend Shopping 101: Video with Ilana
✓ Creating Repeat Patterns: Video Lessons
✓ Pricing Cheat Sheet
✓ Tons of Recorded Portfolio Reviews
✓ List of Resources
✓ Private Student Community
You’ll also be invited to our private art licensing group where you can post works in progress, get feedback, meet other artists, and ask questions!
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We recommend setting aside at least 1-2 hours each week for the first three weeks to watch the modules.
After that, you’ll be working on building your portfolio and reaching out to clients, and it’ll be totally up to you and your schedule how much time you choose to devote. To help keep you focused, we’ve included 100 portfolio design prompts to get your wheels turning. You’ll have 6 months access to the content!
Let’s Get To It!
Have any questions?
Drop us a line at hello@goodtype.us