Ready to make the work you love
& take control of your income?
Are you ready to see your art on products like greeting cards, gift bags, fabric, & more?
You’re driven, you’re putting in the time, and you’re making some serious progress honing your art skills and finding your voice as an artist. You’re doing all the right things.
But you’re not bringing in the money you deserve to be making from your craft.
Maybe the freelance gigs aren’t coming in as quickly as you’d like, or you’re having to work a day job that you’re not really enjoying to help pay your bills. You want to love the work you’re doing, but you also want more financial consistency, and you’re not quite sure if you can have both.
Yup — We Freakin' Get That.
We know from experience that stressing about money SUCKS, which is why we're extra excited to help you climb on out of that stress-hole and find more stability in your career.
Imagine with us for a sec…
How nice would it feel to finally break the feast-and-famine cycle of freelance? What if you could open your mailbox and find a couple of royalty checks in there just waiting to be cashed—money you’d earned from a project you’d already forgotten about? What if you could sell the same piece of art you’d already sold a second, third, and even forth time?
That’s where art licensing comes in…
The Power of Licensing
Licensing essentially means to "loan" your artwork to companies for use on products like greeting cards, gift bags, fabric, and more. This little-known industry has completely transformed our art businesses by allowing us to make the art we want to make, set our own schedules, see our art on products in stores nationwide, and create a more stable flow of income that continues to build over time.
Okay, great! Licensing sounds awesome…but how do I get started?
Licensing can be a game changer for your art business, but there’s so little information out there about how to break into the industry! You’re probably asking yourself questions like…
• What kind of products can I license my art for?
• How do I find and reach out to buyers who will want my art?
• What kind of artwork should I be making?
• How much do I charge for this kind of thing?
• Where do I even start?
You’re not alone…
We know there can be a LOT of confusion when it comes to understanding the world of art licensing, and if you don’t have some guidance or a plan to follow, it can feel completely overwhelming.
That’s why we created our course
The Art Licensing Blueprint!
In The Art Licensing Blueprint, we'll teach you how to get your art onto products like greeting cards, gift bags, apparel, home goods, and more!
We'll walk you through everything from pricing to building a portfolio to selling your art to buyers.
“I've dabbled in art licensing but had no idea how to make it a bigger piece of my business, so I decided to take the Art Licensing Blueprint. IT IS WORTH EVERY PENNY! Ilana and Katie cover everything you need to know to build your portfolio and get your foot in the art licensing world. I'm so thankful they created a course that shares the secrets of this industry.”
Dawn Nicole
@bydawnnicole
Here’s What’s Included…
Three video modules featuring in-depth, easy-to-follow video lessons
01
INTRO TO LICENSING
01: Welcome
Learn who we are and how we got into art licensing (hint: there are cats involved).
02: What Is Art Licensing?
Learn all about the mysterious world of art licensing and how to break into and navigate the industry.
03: Fee Structures
We’ll walk you through the three major licensing payment structures, sharing industry standards and common practices so you can figure out what’s right and fair for YOU. Let’s charge with confidence!
04: Licensing Agreements
We’re cutting through the legal jargon as we break down all the terms you’d find in a licensing contract and what they really mean.
02
MAKING ART THAT SELLS
05: Creating a Portfolio
We’ll help you figure out what to include in your portfolio and how to make sure you’re making work that’s built to sell.
06: Copywriting
If you get stuck trying to figure out what copy to use in your designs, we’ve got you covered with a whole lesson full of tactics and tips for writing your own copy.
07: Design Specs
We’ll teach you how to set up your files properly (which means never working destructively!), making sure your clients won’t need to come back and ask for changes down the line.
03
SELLING YOUR ART
08: Marketing Yourself
Learn how to position yourself, utilize social media, and attract your dream clients.
09: Finding & Contacting Buyers
We’ll help you pinpoint the perfect clients for your work and teach you how to connect and foster relationships with them.
10: Finding & Working With an Agent
Learn what an agent can (and can’t) do for your business. We’ll share our experience and help you figure out what’s best for you.
11: Action Plan & Wrapping Up
We’ll wrap up with actionable steps to help you to hit the ground running!
PLUS: 100 Portfolio Prompts
The Portfolio Builder
A strategic (and fun!) collection of 100 prompts to help you build a killer art licensing portfolio, featuring mood boards, copyrighting suggestions, color palettes, and more!
“The Portfolio Builder was a tremendous asset as I try to expand my creative career! I was even able to license one of my designs before the year was up! I can’t recommend this resource enough.” -Alissandra Seelaus
And of course,
TONS of bonuses!
✓ NEW! Creating Patterns in Procreate and Affinity Designer with Liz Kohler Brown
✓ Copyright 101: Video Lesson with Attorney Alyce Zawacki
✓ Q&A with Art Licensing Agent Carol White
✓ Outreach Email Template & Tracking Spreadsheet
✓ License Management Spreadsheet
✓ Design Behind the Scenes: Video Lesson with Katie
✓ Trend Shopping 101: Video with Ilana
✓ Creating Repeat Patterns: Video Lessons
✓ Pricing Cheat Sheet
✓ Tons of Recorded Portfolio Reviews
✓ List of Resources
Private Student Community
You’ll also be invited to our private art licensing group where you can post works in progress, get feedback, meet other artists, and ask questions!
By the end of the course, you'll be able to price and negotiate terms for your next licensing deal. You'll have an exact guide to building a portfolio that sells, and know how to authentically reach out to buyers who will swoon over your work.
“HOLY SH*T! This course brought to light so many things I didn't even think to ask questions about! I've been lettering and freelancing for a few years now and I have always been fearful of licensing work (mainly because I have no idea what I'm doing and don't want clients to catch on). This course is so easy to follow along with, unpacking the nitty & gritty and giving advice that I have failed numerous times to find while googling. These girls were so generous with dishing out everything they have learned and I am forever grateful. Truly inspired to up my game!”
Kasi Turpin
@kayturp
Can’t wait to get started? Let’s go!
Sign Up for Class
You’ll get 6 months of access to allllll this:
3 modules featuring in-depth video lessons
15+ bonuses
Past portfolio review recordings
Pricing cheat-sheet
Video tutorials
Copyright lesson with a lawyer
Q&A interview with a real licensing agent
Outreach email template & tracking spreadsheets
A private community
& more!
PAY IN FULL
One payment of $497
or
PAY MONTHLY
4 payments of $137.50
“Just wanted to share that one of my pieces from the portfolio builder is on a card at Trader Joe’s! Thanks for the totally rad life changing class Katie and Ilana!”
Jessica Gunderson
@jelligun
“WOWZERS. I've been lettering for a couple years now and have pretty much avoided art licensing (for fear of the unknown). This course broke it down, step-by-step, in ways that were super easy to understand. It makes so much sense. Don't skip the bonuses at the end! Pricing cheat sheet for the win!!”
Lisa Quine
@lisa_quine
“Just want to share the good news with you! In this last month I licensed 7 greetings cards, one gift bag, one notepad and one image for wall art. Yeah!”
Monica Mota
@monicacostalobomota
Are you sitting on untapped income?
We’re willing to bet you’ve got some sketches, unused concepts, or pieces that you never did anything with tucked away somewhere. With art licensing, you can give those old, dusty artworks new life!
Let’s dig through that lost potential and turn it into income!
Who is The Art Licensing Blueprint for?
Illustrators
Letterers
Pattern Designers
The Art Licensing Blueprint is for you if you make original art that could be placed on products (so that means most of you out there are good to go!) We focus on teaching about the art licensing industry and how to utilize and hone your existing skills as an artist to break into different markets.
So if you’re brand new to art, we suggest taking a few classes and learning the basics before you jump into licensing!
Instant Access!
All the course content is pre-recorded and ready to watch as soon as you enroll! You’ll have access for 6 months from your enrollment date. The course is totally digital, so you can access it from anywhere in the world on your own schedule.
How Long Does it Take?
We recommend setting aside at least 1-2 hours each week for the first three weeks to watch the modules.
After that, you’ll be working on building your portfolio and reaching out to clients, and it’ll be totally up to you and your schedule how much time you choose to devote. To help keep you focused, we’ve included 100 portfolio design prompts to get your wheels turning.
You’ll have 6 months access to the content!
Don’t Get in Your Own Way!
You deserve more consistent income while making the work you love.
“I’m too busy”
One of our favorite things about art licensing is that, while it takes some work up front, future benefits can become passive! We often thank our past selves when royalty checks arrive for projects that have long been off our books. We believe in making time for the things that have the most potential for future pay-off!
“I don’t feel confident in my art”
We all feel this way as artists, at least at some point. The only way you get over it is to make more work, practice, and put yourself out there. Our portfolio builder is an extra awesome tool for those who need to gain some confidence, as it’ll inspire you to create and explore your own style as you develop your portfolio.
“I’m scared to invest”
We know how scary it can be to invest in something new when you don’t really know how it’s going to pan out. We would NEVER tell you to buy what you can’t afford! But if it’s coming down to fear that’s holding you back, remember—there’s a cost to inaction too. How much might you lose out on if you don’t add this income stream to your biz?
Remember why you started making art in the first place?
We love art licensing because it aligns with all the reasons why we got into art…
• You get to be your own creative director and YOU decide what you make
• You get to make art that people will interact with & enjoy up close
• Your creativity is the limit…you can pitch product ideas to buyers that can actually become reality!
Licensing opens up the freedom we missed when we were only doing freelance or working for an agency realizing someone else’s vision.
Can’t wait to get started? Let’s go!
Sign Up for Class
PAY IN FULL
One payment of $497
or
PAY MONTHLY
4 payments of $137.50
FAQs
-
While we based this course on the licensing market within the US, we do have international students who have found the information to be very applicable to their markets as well. However, we can't guarantee the accuracy of certain pricing standards and business practices in countries outside the US. We do see plenty of foreign artists licensing their work with US clients, and this course would work perfectly for that.
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Yes! Working in non-digital mediums can work very well for licensing. Just be aware that less editability of the art means a little less flexibility that you're able to offer for a potential buyer. We'll help you understand best practices and file delivery in class!
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The content is all pre-recorded so that you can access it at your own convenience.
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We used to offer lifetime access, but have found that limited access is actually more beneficial for encouraging our students to take action! You'll have 6 months to digest the content, access the community and get feedback on your work inside the program.
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We wholeheartedly believe in The Art Licensing Blueprint course, and have many satisfied students. But we want you to feel confident in your decision to join. If you have any questions before joining, please reach out to make sure the program is right for you. Due to the nature of digital products, we do not offer refunds on courses.
Meet Your Teachers
Katie Johnson & Ilana Griffo are two self-employed lettering artists who teamed up when they discovered their mutual love for art licensing…and the lack of info out there for others about the subject!
Ilana is a mom, author of best-selling book Mind Your Business, and accomplished licensing and freelance artist. She spends her time designing for planners, stationery, apparel, and more!
Katie is a cat lover, fan of ornamentation and embellishment, and avid greeting card creator. She creates from her home in Austin, TX for clients like Trader Joe’s, Erin Condren, and Penguin Random House.
Let’s Get To It!
Have any questions?
Drop us a line at hello@goodtype.us