Art Licensing for Beginners
Have you ever heard of art licensing? It’s a “secret income stream” that not enough artists are tapping into, and it just so happens to be one of our favorites.
It’s also what brought us together, and we want you to get in on it too!
(If you’ve heard about art licensing before, but need more deets? Click here to watch our free training!)
We both started our entrepreneurship journey with small product lines of our own.
We sold our art via products like greeting cards, art prints, and stationery items via Etsy, our own websites, craft shows, and even wholesale (selling to other shops).
We loved curating our own shops, but to be honest…we didn’t love the time we spent on shipping, printing & all of the other tasks that come along with it.
When we heard of art licensing and realized it would allow us to focus way more on creating and less on all the annoying logistics, we were ALL ABOUT IT.
So, what is art licensing?
Basically, art licensing is when someone rents your artwork to use on their own products.
Cool, right?!
Here’s a really simple breakdown of how it works:
Companies need art to sell their products
They look and find art
They license (rent) the art (hopefully from you!!)
You get paid & get to see your work in stores
Examples of art licensing can be found everywhere—on greeting cards, gift bags, apparel, fabric, bedding, and so much more!
And the best part about licensing your artwork….
You can sell the same piece to more than one company at a time.
YESSSS.
We love art licensing for several reasons:
There’s tons of passive income potential
You get to be in control of what you create & when
It can lead to awesome collaborations where your work can be displayed in ways you hadn’t dreamed of before
Double-dipping (selling to more than one client at once)
Want to learn even more about art licensing? Use this link to go and register for our FREE training where we go into detail about art licensing for beginners!
TLDR? Ilana talks about all of this in our latest YouTube video.