Why branding and packaging design is so important to your brand

noissue x Goodtype

Many of us are so busy worrying about other aspects of our business, that we often overlook the importance of packaging design and branding. This can result in your business selling and shipping a product with packaging that isn't professional looking, or even worse, with no packaging at all.

That's why we are so excited to have partnered with noissue for our #GoodtypeTuesday challenge (info on how to enter below)!

Your brand design should include elements such as:

• A unique logo that helps people identify your company at a glance

• A color scheme that is eye-catching and memorable

• Fonts that are easy to read and convey the tone of your brand

• Packaging design that is cohesive with your overall branding strategy

• Professional-looking business cards, letterhead, and other marketing materials

Why packaging design is important and how noissue can help

Your packaging design is one of the first touch-points your brand will have with your customers in real life. It is SO important to have eye-catching packaging and to show off the quality of work you provide.

Think about it, if a customer purchases a one-of-a-kind painting and it ships in a basic box with nothing else inside – what will provoke them to do more business with you?

Goodtype Tuesday Challenge

We've partnered with noissue to offer the following #GoodtypeTuesday challenge: a chance to win $250 towards noissue AND access to our course Tip Top Type. All you have to do is…

✅ Create a business/personal branding on noissue tissue paper mockups

✅ Post your designs on Instagram using the hashtag #GoodtypeTuesday and #noissuechallenge to enter your post into the challenge

✅ Share the post before the 4/22 deadline

We will select TWO winners on 4/26. Start designing!! We are so excited to see your submissions! See you on Instagram.