Project Overview
Target Holiday Gift Card
Client: Target
We were honored to take on the venerated task of creating a Target gift card! When they reached out, Target knew they wanted a postage-stamp inspired holiday design, and they had a pretty clear direction in mind for the illustration already. However, after some additional explorations on our end, they ended up moving forward with one of our unique ideas. We were excited to create something special with them, and it’s extra surreal to see all the photos from our friends and followers finding the card in stores around the US!
Sketches
Round Two
Round One