Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19

In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.

Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of design and shares her experience as a first-timer in hiring a team for her business. Kristy gives tips and strategies on how to get clients through TikTok and how she makes her content.

All that and more when you listen to this episode:

• Pink Pony Creative started from a 100-day design challenge on Instagram

• Kristy discovered her business dream in childhood

• Celebrating success vs. moving on to the next goal

• Why designers should educate clients on the value of design

• The impact of validation on motivation

• Experiencing growing pains when hiring a team for the first time

• Creativity can be picked up from different perspectives.

• Tips to get clients on TikTok: reposting, sharing the process, and being authentic

• Managing TikTok vs. Instagram content for both personal and agency accounts

Connect with Katie & Ilana from Goodtype

• Goodtype Website

• Goodtype on Instagram

• Goodtype on Youtube

• Join the Good Guild

Connect with our guest:

Website: Pink Pony Creative

Instagram: @kristy.thepinkpony, @pinkponycreative

TikTok: Pink Pony Creative

Mentioned in this episode:

• Adobe MAX

• Kenzi | Brand + Web Designer

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

• Leave us a review on Apple Podcasts 

• Subscribe to the show

• Tag us on Instagram @Goodtype

• Follow us on Tiktok @lovegoodtype

• Keep the conversation going on Slack

• Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!