The Typecast
Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.
SAYING WORDS ABOUT DRAWING WORDS
We’re two self-employed lettering artists who met by sliding into each other’s DM’s.
Now…we’re sliding into your headphones.
About
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
Want to be on an episode of The Typecast?
We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!
Want to get your brand in front of our listeners?
We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.
Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.
Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13
In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.
In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.
Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is full of so much joy!
Here's what awaits you in this episode:
Education vs experience in creative professions
Balancing artistic exploration and business growth
Teaching through experimentation, the power of sharing and why there are “no secrets”
Finding your artistic style through practice & experimentation
Procreate products, Photoshop and Digital Courses at ShoutBAM
How his personal brand impacted ShoutBAM
Sources of Inspiration and Learning for Creativity
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: ShoutBAM!
Instagram: @jimbobernaus
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7
In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process.
In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout.
So to all letterers, type lovers and art enthusiasts - get ready to dive into the wonderful world of repurposing art and content. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process.
Here's what you'll discover in this episode:
Hack #1 - Double dipping: Repurposing work for multiple income streams
Hack #2 - Optimizing your workflow: Mastering key commands and shortcuts for Adobe Photoshop, Illustrator, and InDesign
Hack #3 - Boosting efficiency: Creating actions and batch processing in Photoshop
Hack #4 - Leveraging mockups: showcasing creative projects in multiple ways
Hack #5 - Pinning your images: utilizing Pinterest and SEO to boost visibility and attract clients
Hack #6 - Avoid starting from scratch: Delegating and utilizing templates from resources like Creative Market
Hack #7 - Time Management: Pomodoro technique, habit stacking, A, B, C list system, the 12 Week Year - use the hack that works best for you
We’re hosting a free training with Creative Market on August 9th to showcase 5 lean design hacks to accelerate your workflow.
Sign up here: https://goodtype.us/leandesignhacks
Mentioned in the episode:
Creative Market
Become a Creative Market member to get up to 20% off the entire catalog and free asset Drops worth up to $1k. Plans start at $19.95/mo.Sign up here: https://creativemarket.com/membership?utm_medium=creator&utm_source=goodtype
Free Assets of the Week from Creative Market here
Logo Package Extension for Illustrator use code “goodtype20” for $20 off
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!