The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24

In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion.

In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. 

Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity, and the challenges of structuring and restructuring a book. 

This conversation highlights the importance of curiosity and the willingness to try new things in the creative process.

All that and more when you listen to this episode:

  • The impact of taking calculated risks in the creative journey

  • Recognizing the value of side projects and creative outlets as they contribute to personal and professional growth

  • Passion plays a crucial role in fueling creative endeavors and sustaining motivation

  • Writing a book on creative identity involves challenges in structuring and restructuring content

  • How to maintain a hobby while freelancing and how they benefit each other

  • The interplay between curiosity, risk-taking, and passion and how it relates to a vibrant and fulfilling creative journey

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: Elliot Jay Stocks

Instagram: @elliotjaystocks

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22

In this episode, Tyler Pete, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies.

In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development.

This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also touch on the value of personal branding and how it can lead to unexpected opportunities.

All that and more when you listen to this episode:

  • Why networking and connections are crucial in the design industry

  • Recognizing and celebrating accomplishments for personal growth

  • The importance of time management and prioritization when managing multiple projects

  • How social media can play a significant role in the career development of designers

  • Tips for putting your work out there and making connections 

  • Tyler’s experience of being approached by a huge brand for a dream job

  • Why embracing the creative process and learning from failures is essential for growth and success

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: tylerpatedesignco.com

Instagram: @thecreativepain

Tiktok: @thecreativepain

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19

In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.

In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.

Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of design and shares her experience as a first-timer in hiring a team for her business. Kristy gives tips and strategies on how to get clients through TikTok and how she makes her content.

All that and more when you listen to this episode:

  • Pink Pony Creative started from a 100-day design challenge on Instagram

  • Kristy discovered her business dream in childhood

  • Celebrating success vs. moving on to the next goal

  • Why designers should educate clients on the value of design

  • The impact of validation on motivation

  • Experiencing growing pains when hiring a team for the first time

  • Creativity can be picked up from different perspectives.

  • Tips to get clients on TikTok: reposting, sharing the process, and being authentic

  • Managing TikTok vs. Instagram content for both personal and agency accounts

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: Pink Pony Creative

Instagram: @kristy.thepinkpony, @pinkponycreative

TikTok: Pink Pony Creative

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15

In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.

In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.

Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection.

Work smarter, not harder. Instantly upload your Creative portfolio to WNW to unlock freelance and full-time opportunities from some of the most innovative companies in the world. https://workingnotworking.com/creative/registrations/new

Here to hire? Discover, interview, and hire directly from our unparalleled Creative Community with one of our flexible (and budget-friendly) subscription plans and no commissions. https://workingnotworking.com/hirer/registrations/new

Tune in to this episode for more insightful discussion covering:

  • Content Creation on TikTok and Instagram

  • Degree vs. experience — the best route depends on what works for you

  • How to manage creative ideas to keep them going

  • The importance of knowing your content pillars and how to use them in your business

  • How and why to diversify your content strategy to generate client leads and connection

  • Client work, brand deals, and creative ventures

  • Expanding into educational courses and other income streams

  • How to educate clients on the power of design

  • The value of passion projects, and how to make time for them

  • Tips for beginner creators, and ensuring longevity of your content.

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Lucy Eden: Lucy Eden Design

Instagram: Lucy Eden | Brand Designer

TikTok: Lucy Eden (@lucyedendesign) | TikTok

Youtube: Lucy Eden Design - YouTube

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13

In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.

In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.

Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is full of so much joy!

Here's what awaits you in this episode:

  • Education vs experience in creative professions

  • Balancing artistic exploration and business growth

  • Teaching through experimentation, the power of sharing and why there are “no secrets”

  • Finding your artistic style through practice & experimentation

  • Procreate products, Photoshop and Digital Courses at ShoutBAM

  • How his personal brand impacted ShoutBAM

  • Sources of Inspiration and Learning for Creativity

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: ShoutBAM!

Instagram: @jimbobernaus

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11

In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.

In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.

Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop-up books, This Book is a Camera & This Book Is a Planetarium, how she’s guided by seeking freedom in her art process, and how she craves to build connection through her art.

Here's what you'll discover in this episode:

  • How seeking freedom allows Kelli to create her art

  • Revealing something from nothing: How there’s an artistic possibility hiding in plain sight

  • Finding the perfect match for your art—the right time, the right moment, the right people will seek your art

  • Why passion projects are so important

  • How social media becomes the third party between you and your art

  • Creating projects that break boundaries

  • Creating connection to people through art (even during a pandemic)

  • Why working with small businesses can be a good thing for a designer

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: Kelli Anderson

Instagram: @kellianderson

Mentioned in this episode:

Keetra Dean Dixon

Kelli Anderson Patreon

This Book is a Camera: A Pop-up Camera

This Book Is a Planetarium: And Other Extraordinary Pop-Up Contraptions

Kelli Anderson’s TED talk

The Monster Project

Creative Works

Matt Willey

Louise Sandhaus

Lotta Nieminen

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More