The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24

In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion.

In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. 

Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity, and the challenges of structuring and restructuring a book. 

This conversation highlights the importance of curiosity and the willingness to try new things in the creative process.

All that and more when you listen to this episode:

  • The impact of taking calculated risks in the creative journey

  • Recognizing the value of side projects and creative outlets as they contribute to personal and professional growth

  • Passion plays a crucial role in fueling creative endeavors and sustaining motivation

  • Writing a book on creative identity involves challenges in structuring and restructuring content

  • How to maintain a hobby while freelancing and how they benefit each other

  • The interplay between curiosity, risk-taking, and passion and how it relates to a vibrant and fulfilling creative journey

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: Elliot Jay Stocks

Instagram: @elliotjaystocks

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13

In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.

In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.

Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is full of so much joy!

Here's what awaits you in this episode:

  • Education vs experience in creative professions

  • Balancing artistic exploration and business growth

  • Teaching through experimentation, the power of sharing and why there are “no secrets”

  • Finding your artistic style through practice & experimentation

  • Procreate products, Photoshop and Digital Courses at ShoutBAM

  • How his personal brand impacted ShoutBAM

  • Sources of Inspiration and Learning for Creativity

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Website: ShoutBAM!

Instagram: @jimbobernaus

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10

In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.

In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. 

James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community.

Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.

Here's what you'll discover in this episode:

  • How brand names don't really matter and any name can work as long as the product or service is good — ideas don't matter as much as execution. 

  • A good way to add value to customers using marketing tactics like pop-up forms to capture email addresses

  • The importance of being a genuine community member and building trust through authenticity rather than being "sleazy"

  • What success looks like for James and the value of a flexible schedule and reliable income

  • How marketing on Instagram in an authentic way will help in building community and trust

  • The importance of finding the overlap between your passions and interests to spark new creative project

  • How building relationships and sharing your passions can lead to opportunities

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram (Personal): @jamestedmondson

Instagram: @ohnotypeco

Mentioned in this episode:

OH no Type CO.

Spaghett & Meatballs Greeting Cards

Rob Stenson

Vulfpeck

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More