What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49

Written By Emily Caulfield

The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). 

We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you.

All that and more when you listen to this episode:

  • What led to creative burnout and how Krissy managed it

  • The projects that rekindled our passion (and the ones that didn’t)

  • How setting boundaries helped reclaim our creativity

  • The myth of constant hustle–and why we’re challenging it 

  • Balancing client work with personal projects 

  • What you need to know about art licensing and passive income opportunities for artists

  • How we approach licensing deals and what to watch out for

  • Working with art agents and why it might be right for you

  • How outreach can build confidence and lead to more clients for your art business

  • Mentioned in this episode:

Connect with our guest: Krissy Mast on Instagram | Website | Facebook Group

Connect with Katie & Ilana from Goodtype

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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Emily Caulfield
Next

What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48