What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53
What actually goes on behind the scenes of a 1-million-follower art account?
In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size.
From our early days building an audience as Loomier to taking over the reins of Goodtype, we’re sharing how our approach to content, community, and connection has evolved. We talk about what’s working on Instagram now, the weird stuff we didn’t expect, and how we’re navigating it all as a team.
Whether you’re running a small account or dreaming bigger, this episode is packed with real talk and practical takeaways for any creative trying to grow online, without losing their mind. Thank you, Flodesk for sponsoring this episode!
All that and more when you listen to this episode:
How our team grew from Loomier to Goodtype
The real behind-the-scenes of managing a 1M+ follower account
The systems, strategies, and struggles we face as a small team behind a big platform
What we’ve learned about engagement, content performance, and audience shifts
Why reposting became risky–and how we’re adjusting to new platform rules
What kinds of posts are resonating most in 2025
How we stay grounded and avoid the vanity metrics trap
A team perspective on creative burnout, boundaries, and showing up online
Lessons from our 30-day challenge and why going viral isn’t the goal
Connect with our guest:
Emily Lynn Caulfield
Instagram: https://instagram.com/emilynncaulfield
Website: https://emilynncaulfield.com
Pinterest: https://pinterest.com/emilynncaulfield
LinkedIn: https://linkedin.com/in/emilynncaulfield
Mentioned in this episode:
Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE
Loomier (our business before we became Goodtype)
Notion Template for Graphic Designers https://goodtype.us/notion-template-for-graphic-designers
Goodtype Studio https://goodtype.us/studio
Price with Purpose https://goodtype.us/price-with-purpose
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