What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70

Ever wonder what’s actually running behind the scenes of a creative business? We’re pulling back the curtain. In this episode, we’re breaking down every tool and platform we use to run Goodtype. From our website and course platform to payroll, bookkeeping, email marketing, and everything in between. We’re keeping it real: what we love, what gives us the sweats (hi, Zapier), and how we built a functional system over time without losing our minds.

We also get into the mindset around choosing tools, because there’s no perfect stack for everyone, and more apps don’t mean a better business. If you’re a creative trying to figure out how to actually set up the backend of your business, this one’s for you. 

All that and more when you listen to this episode:

• Why we use Squarespace for our website (and why you probably shouldn’t overthink yours)

• How ThriveCart, Stripe, and PayPal all work together for course sales

• Why we landed on Circle to host our courses and The Kernference

• How we use Notion to manage everything, and our A/B/C priority system

• The Eisenhower Matrix and how it helps with task overwhelm

• Why Slack is basically our all-day-every-day communication hub

• The Adobe Acrobat Spaces feature we’re genuinely nerding out over

• What we use to automate and communicate between our different apps

• Our banking setup with Novo

• How Bench bookkeeping keeps our finances sane

• Running payroll and our business setup type

• Our email marketing breakdown

• Using DM automations and scheduling tools

• Podcast recording and hosting faves 

• Email inbox management using Shift

• Our honest (and very curious) thoughts on AI workflows

Mentioned in this episode:

• Try Acrobat Spaces! https://goodtype.us/acrobat #ad

• Squarespace 

• Kate Christy at Folk Founded

• Nolan Pelletier 

• ThriveCart

• Circle

• Our Notion Dashboard Template

• Adobe Creative Cloud

• Zapier

• Novo

• Bench

• Gusto

• Kit (formerly ConvertKit)

• Flodesk

• ManyChat

• Adobe Express

• Metricool

• Riverside

• Buzzsprout

• Shift for Email Management
  

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