What If You Quit Your Job for a One-Month Freelance Gig with Christina Kwiek | The Typecast Episode 74
We’re back from a little hiatus, and we’re kicking things off with Christina Kwiek of X and Co., a lettering, illustration, and branding studio based in Brooklyn.
Christina walks us through her path from a childhood spent training as a ballerina to a last-minute pivot into art school, and how she’s found her way back to ballet as an adult, just for the joy of it. We get into the reality of freelancing for the last 8 years: the moment she quit a full-time job for a one-month freelance gig, the ebbs and flows that never fully go away, and how her slow seasons have actually led to some of her biggest projects.
If you’ve ever wondered whether you have to hustle nonstop or post every day to build a creative business, this episode is a really honest look at another way to do it.
All that and more when you listen to this episode:
Christina’s jump from ballet to art school
Why she quit her job for a one-month freelance contract
The ebbs and flows of 8 years of freelancing
How slow seasons have led to her biggest projects
Inside her business: branding, murals, and licensing
Where her clients actually find her (Instagram, Pinterest, and cold outreach)
How cold outreach has changed, and why she still does it
Why she stepped back from posting and treats Instagram like a portfolio
Finding cohesive creative style without forcing it
Connect with Christina Kwiek
Instagram: https://www.instagram.com/x_and_co
Mentioned in this episode:
X and Co.
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