What If Your Side Hustle Paid Your Mortgage?

What does it actually look like to run a thriving creative business? One with branding projects, murals, fonts, and a coffee company in the mix?! In this episode, we’re joined by the endlessly curious and wildly productive Adam Vicarel, who is proof that creative experimentation paired with smart systems can take you a long way.

Whether you’re figuring out how to balance creative freedom with financial stability, trying to find the headspace for things that aren’t immediately due, or just wondering if LinkedIn is worth your time, this one’s for you.

All that and more when you listen to this episode:

  • How Adam structures his day using the Pomodoro Technique (and why creatives need structure to be creative)

  • The “be everywhere, always” approach to marketing and why it’s really just being authentically top of mind

  • How to build passive income streams without overthinking them first

  • Font sales, SEO, and why Adam’s “little turd fonts” now pay his mortgage 

  • Why financial stability is the foundation for creative experimentation

  • The $100k conversation: what it actually means and why it looks different for everyone

  • Batching content and staying consistent on social media

  • Raising rates with confidence: what it signals to clients and why it matters 

  • Project management and getting ideas out of your head so they stop taking up space

Connect with Adam Vicarel

Website: https://www.adamvicarel.com/
Instagram: https://www.instagram.com/vicarelstudios/
Coffee Company: https://www.instagram.com/allclevelandcoffee/

Mentioned in this episode:

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What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67