The Typecast
Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.
SAYING WORDS ABOUT DRAWING WORDS
Weโre two self-employed lettering artists who met by sliding into each otherโs DMโs.
Nowโฆweโre sliding into your headphones.
About
Dear hand letterers, designers, and artists of all sortsโdespite what your grandma thinks, we know thereโs a whole lot more to what you do than just โdrawing pretty pictures.โ This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, weโre covering everything that goes into building a successful and sustainable business around your passion.
And weโre not just doing it alone! Weโll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. Weโre big on giving takeaways that you can actually put into action, and weโre even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, weโre gonna type-pun your face off), and donโt forget to subscribe and leave a review so we can show our moms how famous we are!
Want to be on an episode of The Typecast?
Weโre always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!
Want to get your brand in front of our listeners?
Weโre focused on creating long-term partnerships that go beyond a quick feature during an ad break. Weโre looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.
Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtypeโs content. Interested in talking about what a partnership with us could look like? Weโd love to chat.
Tune into the latest episodesโฆ
Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17
In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.
What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.
Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15
In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.
Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14
In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online-community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity.
Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13
In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.
Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12
Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the same time! She also shares some insights about how she manages her different income streams, how she handles her print shop through online platforms, and of course, her thoughts on AI and why itโs never going to replace artists.
Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11
In this episode, Katie and Ilana interview Kelli Andersonโartist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.
Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10
In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.
Art Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9
In this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent.
Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8
In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover.
7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7
In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process.
Defining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6
Listen to this episode as we chat about the importance of educating clients on the value of design work, the idea of "designer solidarity," and educating clients who underpay on fair industry pricing.
5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5
In this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they donโt believe you need a formal education to create a successful career in the arts.