The Typecast
Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.
SAYING WORDS ABOUT DRAWING WORDS
We’re two self-employed lettering artists who met by sliding into each other’s DM’s.
Now…we’re sliding into your headphones.
About
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
Want to be on an episode of The Typecast?
We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!
Want to get your brand in front of our listeners?
We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.
Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.
Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24
In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion.
In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion.
Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity, and the challenges of structuring and restructuring a book.
This conversation highlights the importance of curiosity and the willingness to try new things in the creative process.
All that and more when you listen to this episode:
The impact of taking calculated risks in the creative journey
Recognizing the value of side projects and creative outlets as they contribute to personal and professional growth
Passion plays a crucial role in fueling creative endeavors and sustaining motivation
Writing a book on creative identity involves challenges in structuring and restructuring content
How to maintain a hobby while freelancing and how they benefit each other
The interplay between curiosity, risk-taking, and passion and how it relates to a vibrant and fulfilling creative journey
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: Elliot Jay Stocks
Instagram: @elliotjaystocks
Mentioned in this episode:
Purchase Elliots new book, Universal Principles of Typography
The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23
In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.
In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.
This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he infuses his personal style into his full-time job by incorporating intangible elements like voice and storytelling.
All that and more when you listen to this episode:
Balancing personal vision and client work in finding fulfillment in your design career
Showcasing a mix of personal and client work on your portfolio can attract clients who appreciate your unique style
Why you should incorporate elements of your personal style
Maintaining work-life balance to prevent burnout
The importance of finding joy in non-design-related hobbies and interests
Finding inspiration to bring out your creativity
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: gianwong.com
Instagram: @giancarlowong
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22
In this episode, Tyler Pete, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies.
In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development.
This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also touch on the value of personal branding and how it can lead to unexpected opportunities.
All that and more when you listen to this episode:
Why networking and connections are crucial in the design industry
Recognizing and celebrating accomplishments for personal growth
The importance of time management and prioritization when managing multiple projects
How social media can play a significant role in the career development of designers
Tips for putting your work out there and making connections
Tyler’s experience of being approached by a huge brand for a dream job
Why embracing the creative process and learning from failures is essential for growth and success
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: tylerpatedesignco.com
Instagram: @thecreativepain
Tiktok: @thecreativepain
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
How To Find Your Style & Identity As An Artist | The Typecast Episode 21
In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be.
In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be.
As the conversation unfolds, Katie and Ilana address the intricacies of navigating the balance between skill-building and personal taste. They emphasize the significance of acknowledging one’s unique perspective and creative choices, highlighting the value of fostering an individualized and authentic artistic journey.
All that and more when you listen to this episode:
How your personal style reflects your creative identity
The influence of various experiences on your creative identity
Authenticity is key in conveying one’s true self through art
Understanding the elements that make up your artistic journey
The importance of breaking free from conventional molds
The journey of finding your style through balanced skill-building and personal taste
Recognizing that good taste is a valuable asset in the creative process
Connect with Katie & Ilana from Goodtype
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
From Artist to Published Author with Dawn Nicole | The Typecast Episode 20
In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach.
In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.”
Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.
This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach.
All that and more when you listen to this episode:
The collaboration process of working with designers and publishers
The pros and cons of traditional publishing and self-publishing in the world of book creation
Innovative strategies for individuals uncomfortable with being on camera
The importance of catering to the diverse needs of the audience
Exploring the various income streams in business
The unique intersection and dynamic relationship between hand modeling and the art of lettering
The crucial role of growing an email list for a direct and reliable connection with the audience
The stability and flexibility brought by diversifying income streams in a business
The importance of acknowledging your personal preference
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Dawn’s New Book: The Art of Playful Lettering
Website: Dawn Nicole
Instagram: @bydawnnicole
Facebook: Dawn Nicole - Lettering Artist
Mentioned in this episode:
Nail Concealer from London Town
Flodesk email marketing
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19
In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.
In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.
Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of design and shares her experience as a first-timer in hiring a team for her business. Kristy gives tips and strategies on how to get clients through TikTok and how she makes her content.
All that and more when you listen to this episode:
Pink Pony Creative started from a 100-day design challenge on Instagram
Kristy discovered her business dream in childhood
Celebrating success vs. moving on to the next goal
Why designers should educate clients on the value of design
The impact of validation on motivation
Experiencing growing pains when hiring a team for the first time
Creativity can be picked up from different perspectives.
Tips to get clients on TikTok: reposting, sharing the process, and being authentic
Managing TikTok vs. Instagram content for both personal and agency accounts
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: Pink Pony Creative
Instagram: @kristy.thepinkpony, @pinkponycreative
TikTok: Pink Pony Creative
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
How Successful Artist Makes a Full-Time Income from Art Licensing with Erin MacManness | The Typecast Episode 18
In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!
In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!
Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of realistic business boundaries and the art of infusing uniqueness into creations for client attraction. Erin has written two books “Art Starts with a Line" and "Art Starts in the Heart" and her story offers impactful lessons for creative entrepreneurs.
All that and more when you listen to this episode:
How Erin discovers her passion for art from a musical major background
The benefits of obtaining a graduate degree for career and skill-building
Challenges in transitioning to the best-fitting career path
Experiencing the other side of business to realize and learn what doesn't work
Balancing logistics, scaling, and streamlining in a creative business to avoid burnout
Creating realistic boundaries for business owners
Allowing oneself to fail, try, and learn
Writing "Art Starts with a Line" and "Art Starts in the Heart
Pros and cons of artist representation
Tips for making your artwork stand out
The importance of building relationships in business
Balancing priorities between creative pursuits and teaching
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Online shop: Brand Story – Paper Raven Co.
Instagram: Erin at Paper Raven Co.
Mentioned in this episode:
Katie Hunt - Podcast for Product-Based Creative Entrepreneurs
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17
In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.
In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.
In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores achieving balance between ambition and avoiding burnout, celebrating accomplishments, and the value of financial planning for artists. Phoebe's positive energy and healthy headspace are a real breath of fresh air!
Here's what you’ll find in this episode:
How Phoebe priced her artwork in early years and advice for newcomers — starting small without underpricing
Influential factors for mural pricing such as wall texture, client, and complexity
The importance of insurance and liabilities for muralists
Balancing ambition and burnout
Celebrating wins while reaching for more
Dealing with imposter syndrome and self-doubt
The role of strategic financial planning in achieving business success
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Instagram: Phoebe (Cornog) Nelson
TikTok: Phoebe (Cornog) Nelson
Pandr Design Co.
Instagram: Graphic Design & Murals
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16
In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.
In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.
Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents.
If you’ve been thinking of working with an art agent, Kat’s answering your questions in this episode.
All that and more when you listen to this episode:
Kat’s love for connecting people led to her career as an art agent
How artistic backgrounds can be a huge benefit to art agents
The value of collaboration, trust, and mutual respect in the artist-agent relationship — why there should be ‘no hierarchy’
How curating artists for representation involves achieving a balance between young talents and established artists
The importance of understanding your point of view in the highly competitive field of art and commissions
Why some artists might not be a good fit for working with an agent and how mindset, attitude, and trust matter
The nature of creative briefs and how they can vary widely
The significance of playing the long game in building relationships and leaving a positive impression – planting seeds
An art agent's role in advocating for and supporting artists
Why strengthening your online presence and maintaining your portfolio benefits artists
Balancing artistic context and visual impact in portfolios
Kat’s advice on following your passion and embracing authenticity to attract the right audience
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Instagram: Kat Irannejad
LinkedIn: Kat Irannejad
Email: kat@totallyreps.com
Totally Reps: Totally Reps
Instagram: TOTALLY REPS
Linkedin: TOTALLY REPS
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15
In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.
In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.
Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection.
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Tune in to this episode for more insightful discussion covering:
Content Creation on TikTok and Instagram
Degree vs. experience — the best route depends on what works for you
How to manage creative ideas to keep them going
The importance of knowing your content pillars and how to use them in your business
How and why to diversify your content strategy to generate client leads and connection
Client work, brand deals, and creative ventures
Expanding into educational courses and other income streams
How to educate clients on the power of design
The value of passion projects, and how to make time for them
Tips for beginner creators, and ensuring longevity of your content.
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Lucy Eden: Lucy Eden Design
Instagram: Lucy Eden | Brand Designer
TikTok: Lucy Eden (@lucyedendesign) | TikTok
Youtube: Lucy Eden Design - YouTube
Mentioned in this episode:
Skillshare: Get one month free here
HydroFlask Bottles
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14
In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online-community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity.
In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist, and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity.
Jess shares her creative journey, offering valuable insights on staying inspired, delegating effectively, and the power of building a supportive creative community, all while discussing her passion-driven project, "Women of Type."
Listen to this episode to discover:
How Jess stays inspired and carves out new creative paths
The value of delegating responsibilities
How self-help and business books provide guidance
Maximizing social content impact with reposting strategies
Finding balance between personal and professional life
Addressing imposter syndrome in the world of social media
How to grow an online community
Challenges in the world of self-publishing books
Creating the 'Women of Type' book out of passion
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: Jess Goldsmith
Website: Women of Type
Instagram: @jimbobernaus
Instagram: @womenoftype
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13
In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.
In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.
Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is full of so much joy!
Here's what awaits you in this episode:
Education vs experience in creative professions
Balancing artistic exploration and business growth
Teaching through experimentation, the power of sharing and why there are “no secrets”
Finding your artistic style through practice & experimentation
Procreate products, Photoshop and Digital Courses at ShoutBAM
How his personal brand impacted ShoutBAM
Sources of Inspiration and Learning for Creativity
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: ShoutBAM!
Instagram: @jimbobernaus
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12
Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the same time! She also shares some insights about how she manages her different income streams, how she handles her print shop through online platforms, and of course, her thoughts on AI and why it’s never going to replace artists.
In this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career.
Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the same time! She also shares some insights about how she manages her different income streams, how she handles her print shop through online platforms, and of course, her thoughts on AI and why it’s never going to replace artists.
Here's what you'll discover in this episode:
What it means to celebrate the nuances of humanity, beauty, and emotion through art
How to create connections for your passion
How to establish different income streams as an artist and create sustainable passive income
How to approach the outreach: Finding clients that fit you
Working directly with clients vs. being represented by an agent
Managing print shops through online platforms like Society6
Using paid media to boost artwork visibility
Drawing boundaries on social media
Why AI is not going to steal our jobs
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: Amber Vittoria
Instagram: @amber_vittoria
Mentioned in this episode:
These Are My Big Girl Pants: Poetry and Paintings on Womanhood by Amber Vittoria
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11
In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.
In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.
Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop-up books, This Book is a Camera & This Book Is a Planetarium, how she’s guided by seeking freedom in her art process, and how she craves to build connection through her art.
Here's what you'll discover in this episode:
How seeking freedom allows Kelli to create her art
Revealing something from nothing: How there’s an artistic possibility hiding in plain sight
Finding the perfect match for your art—the right time, the right moment, the right people will seek your art
Why passion projects are so important
How social media becomes the third party between you and your art
Creating projects that break boundaries
Creating connection to people through art (even during a pandemic)
Why working with small businesses can be a good thing for a designer
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Website: Kelli Anderson
Instagram: @kellianderson
Mentioned in this episode:
This Book is a Camera: A Pop-up Camera
This Book Is a Planetarium: And Other Extraordinary Pop-Up Contraptions
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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10
In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.
In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces.
James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community.
Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.
Here's what you'll discover in this episode:
How brand names don't really matter and any name can work as long as the product or service is good — ideas don't matter as much as execution.
A good way to add value to customers using marketing tactics like pop-up forms to capture email addresses
The importance of being a genuine community member and building trust through authenticity rather than being "sleazy"
What success looks like for James and the value of a flexible schedule and reliable income
How marketing on Instagram in an authentic way will help in building community and trust
The importance of finding the overlap between your passions and interests to spark new creative project
How building relationships and sharing your passions can lead to opportunities
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Instagram (Personal): @jamestedmondson
Instagram: @ohnotypeco
Mentioned in this episode:
Spaghett & Meatballs Greeting Cards
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Art Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9
In this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent.
In this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent.
While licensing can be a lucrative income stream, it requires patience and persistence as the process from creating artwork to seeing it on products takes a long time. They demystify the licensing industry and help more artists tap into this powerful (and potentially passive) income stream.
Here's what you'll discover in this episode:
What licensing means, and how you can get paid to rent or sell a license to your work
What it means to be paid in royalties, and how to weigh the risk and reward.
How having an art licensing agent can help manage contracts and outreach — helping artists land or manage their opportunities
Thinking about the context and products where the artwork could fit well, like greeting cards, fabrics, home goods, etc. — considering scale, colors, and themes
How trend shopping and looking at what's already selling can help in identifying themes and prompts to create new artwork for licensing (and putting your own spin on them!)
The importance of contracts and licensing terms to understand the scope of how clients can use the artwork
Why licensing requires a ton of patience (it’s a slow game!) and why it’s worth it for artists
Mentioned in the episode:
Free Training: Three steps to turn your art into Passive Income with Art Licensing
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8
In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover.
In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and cherishing the joys of both the business and creative side of launching a book.They also chat about why engagement is more important than audience size when it comes to social media.
Here's what you'll discover in this episode:
Why being an artist isn’t just about being a master at your craft
How all three women face impostor syndrome
How teaching online opened doors and contributed to Nicki’s creative journey
How Goodtype’s online summit Artist to Author sparked Nicki’s book writing journey.
Why being marketable as an author is important (every book is a business plan!)
The role that social media plays in marketing a book, and how engagement is far more important than the size of your audience
The three routes of publishing a book: working with a literary agent, working directly with a publisher, or self-publishing
Why sharing your process can inspire people, even if you’re already an expert at your craft
How consulting with a publishing expert, agent, or anyone with publishing experience will help to bring your book to life
What would a successful book launch looks like
Ways to negotiate and get more from your book advance
Nicki found us through one of our online events, click here to join us for the next one!
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Instagram: @lifeidesign
Pinterest: @nickitraikos
YouTube: @lifeidesign
Mentioned in this episode:
Pre-order Nicki’s book, Watercolor Made Simple
Quarto Publishing: https://www.quartoknows.com/Quarto-Publishing
Ilana’s book: Mind Your Business
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7
In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process.
In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout.
So to all letterers, type lovers and art enthusiasts - get ready to dive into the wonderful world of repurposing art and content. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process.
Here's what you'll discover in this episode:
Hack #1 - Double dipping: Repurposing work for multiple income streams
Hack #2 - Optimizing your workflow: Mastering key commands and shortcuts for Adobe Photoshop, Illustrator, and InDesign
Hack #3 - Boosting efficiency: Creating actions and batch processing in Photoshop
Hack #4 - Leveraging mockups: showcasing creative projects in multiple ways
Hack #5 - Pinning your images: utilizing Pinterest and SEO to boost visibility and attract clients
Hack #6 - Avoid starting from scratch: Delegating and utilizing templates from resources like Creative Market
Hack #7 - Time Management: Pomodoro technique, habit stacking, A, B, C list system, the 12 Week Year - use the hack that works best for you
We’re hosting a free training with Creative Market on August 9th to showcase 5 lean design hacks to accelerate your workflow.
Sign up here: https://goodtype.us/leandesignhacks
Mentioned in the episode:
Creative Market
Become a Creative Market member to get up to 20% off the entire catalog and free asset Drops worth up to $1k. Plans start at $19.95/mo.Sign up here: https://creativemarket.com/membership?utm_medium=creator&utm_source=goodtype
Free Assets of the Week from Creative Market here
Logo Package Extension for Illustrator use code “goodtype20” for $20 off
Connect with Katie & Ilana from Goodtype
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Defining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6
Listen to this episode as we chat about the importance of educating clients on the value of design work, the idea of "designer solidarity," and educating clients who underpay on fair industry pricing.
In this episode, Katie and Ilana interview Michu Benaim Steiner, Head of In-House International, a studio/agency that works with clients to develop brand identities, strategies, and creative expression to ensure their voice is understood.
Michu talks about how she defines success based on building trust with clients and helping them achieve their goals. She also shares the value of running a lean business with a small team and low overhead costs, which gives her the flexibility to say no to projects that don't fit.
Listen to this episode as we chat about the importance of educating clients on the value of design work, the idea of "designer solidarity," and educating clients who underpay on fair industry pricing.
As a creative business owner, you have the freedom to define what success means on your own terms.
Here's what you'll discover in this episode:
Why it’s important to define success on your own terms
Having clear communication and setting expectations with clients from the beginning (including being direct when work is not aligned with goals)
The value of running a lean business with a small team and low overhead costs — allows them flexibility and the ability to say no to projects that don't fit
Educating clients on the value and strategy behind design work to set fair pricing
Cultivating trust with clients throughout the process and retaining that trust, and maintaining control of the vision and process
Managing projects internally to stay on top of timelines and catch issues early
How to provide honest feedback to clients (even when it's not what they want to hear)
Practicing "designer solidarity" by educating clients who underpay on fair pricing for the industry
Focusing on serving the client's goals and audience needs above all else
Connect with Katie & Ilana from Goodtype
Connect with our guest:
Instagram: @weareinhouse
Mentioned in this episode:
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5
In this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don’t believe you need a formal education to create a successful career in the arts.
In this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don’t believe you need a formal education to create a successful career in the arts.
Join them as they look back on their journey as lettering artists - from design school, to licensing their first works, to taking the reins at Goodtype. They’ll talk about their transition from pen & paper to digital lettering, and what resources helped them elevate their lettering.
Here's what you'll discover in this episode:
Katie & llana’s first brush (pun intended) with design back in high school were for covers of a music album
Katie schooling listeners on the common mistake between typography and topography - which is a brewing podcast episode you never knew you needed!
Ilana’s take on how design school can be a humbling experience and why you don’t need a degree to build an art career
Tool #1 - The advent of iPad-fueled creativity for artists
Tool #2 - Paperlike, the screen protector as the ultimate game changer that makes your iPad feel like paper
Tool #3 - Digital courses, Skillshare, YouTube and Instagram reels to continuously enrich yourself and refresh your design perspective
Tool #4 - Brushes that allow you to experiment with new techniques and ways of creating
Tool #5 - The Grid Builder that simplify the process of figuring out your layouts
At the end of it all, we need to remind ourselves that these are - in fact - just tools. But what matters most is having that mindset of embracing imperfections and the joy of hand-lettering and not shying away from digital lettering and other computer-generated designs.
Mentioned in this episode:
Tip Top Type course
Grid builder - use code “GOODTYPE” for 20% off
Visit our website for even more art biz resources & courses:
Join our community and educational program, The Good Guild: https://goodtype.us/the-good-guild
Get in touch:
Instagram: http://instagram.com/goodtype
E-mail: hello@goodtype.us
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Keep the conversation going on Slack
Learn from Katie and Ilana
About Goodtype:
Welcome to our channel! We're Katie & Ilana, two self-employed artists who find joy in sharing what we've learned about running our businesses with you! In our videos, you'll find all sorts of tips and tricks to help you turn your artistic passion into a real, sustainable biz.