What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46
The idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you?
In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retailers like Anthropologie and Nordstrom, as well as small independent boutiques.
We also discuss the importance of setting boundaries, pricing strategically, and understanding your numbers before jumping into wholesale. Plus, Katie shares where she’d begin if she were a product-based business getting started in wholesale and how to ensure it’s a viable revenue stream.
All that and more when you listen to this episode:
What wholesale REALLY means (and how it’s different from selling direct-to-consumer)
How we stumbled into wholesale and what we learned about ourselves in the process
The difference between wholesale, licensing, and consignment
Why so many artists get stuck when transitioning to wholesale
How to successfully price your work for wholesale
The red flags that make retailers hesitant to work with new artists
What to do if you’re pitching stores but not making sales
Why “gatekeeping” in the creative industry is a myth–and how to find the right community for business growth
Connect with our guest: Katie Hunt
Instagram: https://instagram.com/prooftoproduct
Website: https://prooftoproduct.com
Katie’s Free Private Podcast: Proof to Product Private Pod
Katie’s Wholesale Coaching Program: Proof to Product Paper Camp
Mentioned in this episode:
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