What If I Tried to Make $100k/Year as an Artist in 2025 | The Typecast Episode 45
Can two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.
We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to make art that fulfills us and supports our lives.
If you’re an artist or creative professional looking for a fresh perspective on goal-setting, balancing passion projects with profitability, or simply trying to figure out how to thrive in a creative business, this episode is for you.
All that and more when you listen to this episode:
Why we’re prioritizing happiness in our art business this year
How we set a $100K income goal (and broke it into $40K from licensing and $60K from freelance)
The reality of gross vs. net income in creative work
How we use our experience to reverse-engineer our plans
Tips for leveraging licensing and freelancing to complement each other
Why collaboration, delegation, and pitching are essential for scaling your creative business
How we balance creative freedom with the realities of running a business
Mentioned in this episode:
Kate at Folk Founded
Lauren Hom of Hom Sweet Hom
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