The Typecast

Welcome to The Typecast, a podcast hosted by Katie Johnson and Ilana Griffo of Goodtype. Listen as we geek out over anchor points, our favorite typefaces, and how to grow an art business. For more of this duo, follow us on Instagram @goodtype.

SAYING WORDS ABOUT DRAWING WORDS

We’re two self-employed lettering artists who met by sliding into each other’s DM’s.

Now…we’re sliding into your headphones.

About


Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.


And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!

Want to be on an episode of The Typecast?

We’re always looking for guests who want to help our audience of artists grow their creative careers (while sharing a few laughs, of course). Submit yourself, a friend, or a topic you want us to cover on an upcoming episode!

Want to get your brand in front of our listeners?

We’re focused on creating long-term partnerships that go beyond a quick feature during an ad break. We’re looking for brands that will stick with us, form deep relationships with our community, and help our artists take real, actionable steps towards their goals.

Because our partnership philosophy is different, our sponsor opportunities look different as well, including touch-points across all of Goodtype’s content. Interested in talking about what a partnership with us could look like? We’d love to chat.

Team Dklutr Team Dklutr

How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37

In this episode, Ilana and Katie chat with  Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.

In this episode, Ilana and Katie chat with  Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.

Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.

All that and more when you listen to this episode:

  • Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school.

  • How Lauren integrates new skills and mediums into her work

  • The power of viewing your career as an ongoing experiment to find what brings joy. 

  • How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing.

  • How culinary arts inspire her creative process and integrate into her work.

  • Entrepreneurial insights and the joy of monetizing personal interests.

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @homsweethom

Website: Hom Sweet Hom

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36

In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.

In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this. 

Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling truly satisfied.

As they plan passion projects for the year ahead, they also address the financial and entrepreneurial pressures they face, urging listeners to explore what truly makes them happy and join them in their search for genuine satisfaction.

It’s a candid and heartfelt conversation that offers plenty to reflect on and covers what you can expect in the coming months from the duo.

All that and more when you listen to this episode:

  • How society’s focus on productivity often ties self-worth to constant achievement.

  • The importance of seeking joy in work without chasing milestones.

  • Balancing ambition with financial pressures

  • The value of transparency regarding financial realities and entrepreneurial stress.

  • Their leap to embrace change through passion projects in 2025

Connect with Katie & Ilana from Goodtype

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More
Team Dklutr Team Dklutr

A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32

In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career.

In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way.

The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing passion projects with financial security, and finding fulfillment in diverse income streams. 

Whether you're a seasoned professional or just starting out, this episode offers practical strategies and inspiration for building a sustainable and rewarding career in the creative field.

All that and more when you listen to this episode:

  • What role does diversifying income streams play in building an art business

  • How to balance passion projects with financial security

  • How to find fulfillment in diverse income streams

  • The challenges Jessica faced in her entrepreneurial journey

  • How to keep the spark alive throughout a long creative career

Connect with Katie & Ilana from Goodtype

Connect with our guest:

Instagram: @jessicahische

Website: Jessica Hische

X: Jessica Hische

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Read More