What if social media became 70% of your creative business?

Oct 7

In this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds.

We dig into the reality behind comparison traps, how boundaries keep creativity sustainable, and why building community matters more than chasing algorithms. Callum also opens up about shifting energy toward his newsletter as a healthier, more authentic way to connect with designers and creatives.

If you’ve ever struggled with creative balance, content pressure, or simply wondered how to grow without losing yourself, this episode is for you.

All that and more when you listen to this episode:

The surprising story of landing a dream freelance client right away
Why working with values-aligned brands makes the biggest difference
How the pandemic reshaped Callum’s career into content creation
The double-edged sword of viral growth (and why it’s not always what you think)
Setting healthy boundaries between online presence and offline life
The trap of comparison–and how newsletters became a safe creative outlet
How to keep content authentic while standing out from the crowd
Why consistency and vulnerability resonate more than perfection
Choosing between client work, content creation, and education
The importance of recalibrating your creative career when it drifts

Connect with Callum

Website: https://callumscreativeclub.myflodesk.com/linkinbio

Instagram: https://www.instagram.com/callumscreativeclub/

Mentioned in this episode:

Callum’s Creative Club Newsletter https://callumscreativeclub.myflodesk.com/linkinbio

Brick https://getbrick.app/products/the-brick

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