What If Taking On One Project Could Change Your Whole Career with Amber Asay | The Typecast Episode 58

Written By Emily Caulfield

What does it look like running your own design studio that works with names like Rosie Huntington-Whiteley and Poosh? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast.

Amber shares the reality of landing big-name projects (and why you sometimes have to view them as long-term investments), the pros and cons of building a flexible studio model, and how she has learned to adapt her business during challenging times in the industry. (yes, everyone is feeling it, you are not alone!) We also dig into creative experiments, from launching a podcast to Airbnb hosting and the importance of slowing down, setting boundaries, and choosing sustainability over hustle.

If you’ve ever wondered how to navigate client pricing, keep your creative spark alive, or find balance between parenting and running a studio, this episode is for you.

All that and more when you listen to this episode:

  • The inside story of working with high-profile clients like Poosh

  • Pricing challenges: balancing opportunity with sustainability 

  • Building a flexible “expand and contract” design studio model

  • Why overhead isn’t always the dream (and how flexibility keeps you resilient)

  • The slowest freelance year: adapting to industry shifts and diversifying income as an artist

  • Starting a podcast as a creative side quest and what it really gives back

  • How planting “seeds” years ago is still paying off today

  • Rethinking social media and marketing when you can’t post every day

  • Why slowing down, setting boundaries, and working shorter hours can actually help creativity thrive

Connect with Amber Asay

Website: https://nicepeople.com/ 

Instagram: https://www.instagram.com/amberasay

Nice People’s Instagram: https://www.instagram.com/nicepeople/ 

Women Designers You Should Know Podcast https://podcasts.apple.com/us/podcast/women-designers-you-should-know/id1741408177 

Mentioned in this episode:

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts 

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype @ilanagriffo

Keep the conversation going on Slack

Learn more about Art Licensing with Goodtype

Grow your art licensing portfolio with 5 free prompts!


Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Emily Caulfield
Next

What If We Stopped Tying Our Worth to Productivity with The Weekend Creative | The Typecast Episode 56